Samsung Electronics unveiled its ambitious vision for Digital Appliances at CES 2026, positioning Bespoke AI appliances as “Home Companions” that see, hear, and understand users’ needs. Led by Cheolgi Kim, Head of the DA Business, the presentation outlined how AI-powered devices seamlessly connected through SmartThings are transforming everyday living beyond traditional appliance functionality.
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Samsung’s Home Companion Concept
Samsung’s Bespoke AI appliances are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users, making them capable of intelligently adapting to users’ daily lives while extending beyond home appliances to TVs and mobile devices.
Key Features of Bespoke AI 2026
| Feature | Details |
|---|---|
| Voice Recognition | Bixby-powered natural language commands |
| Visual Intelligence | Built-in cameras for context awareness |
| Connectivity Hub | SmartThings ecosystem integration |
| Cross-Device Sync | Works with mobile phones and TVs |
| AI Energy Mode | Expanding to wider price points |
| Regional Language | Localized AI features for global markets |
Regional Customization Strategy
JS Moon, Head of R&D at the DA Business, highlighted Samsung’s tailored approach for 2026. In North America, the Bespoke AI Laundry Combo and unified stainless-steel kitchen packages lead innovation. Europe prioritizes energy efficiency with the Bespoke AI washer achieving up to 65% greater efficiency than Class A minimum requirements, alongside advanced HVAC and built-in kitchen products.
Latin America sees strong momentum in laundry and air conditioning, while Asia presents major growth opportunities through smart home ecosystems and localized AI features including regional language support.
AI-Powered Energy Efficiency
Samsung’s commitment to sustainability shines through its energy-efficient appliances. The Bespoke AI washer exemplifies this approach, delivering significant energy savings while maintaining premium performance. The AI Energy Mode is expanding beyond premium lineups to make intelligent energy management accessible across various price points.
Beyond Traditional Appliances
Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life, aiming to reduce household burdens through practical, trusted AI experiences.
This expansion strategy positions Samsung as a comprehensive lifestyle brand rather than just an appliance manufacturer, creating an ecosystem where every device works together to enhance daily living.
The Differentiated Experience
“Samsung’s ultimate goal is to enable better living through Bespoke AI,” said Cheolgi Kim. “Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliances’ unique form factors, we are providing differentiated experiences to our consumers.”
The SmartThings integration ensures all devices communicate seamlessly, creating an intelligent home environment that learns from user behaviors and anticipates needs. This open collaboration approach, combined with long-term software support, ensures that Samsung’s AI experiences remain relevant and valuable over time.
As the global home appliance market navigates the growing importance of AI in connected living, Samsung’s vision of Home Companions represents a significant shift from passive devices to proactive intelligent assistants that genuinely improve quality of life.
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FAQs
What makes Samsung Bespoke AI a “Home Companion”?
Bespoke AI appliances feature Bixby voice recognition, cameras, and screens that enable them to see, hear, understand, and proactively respond to users’ needs.
How energy-efficient is the Samsung Bespoke AI washer?
The Bespoke AI washer is up to 65% more energy efficient than Europe’s energy efficiency Class A minimum requirements.
