Samsung, India’s leading consumer electronics brand, has launched a new range of AI-powered, large-sized front load washing machines, promising to revolutionize laundry care for Indian households. This innovative line-up, featuring a 12 kg capacity, is designed to accommodate larger laundry loads, making it perfect for bulky items like blankets, curtains, and sarees. With prices starting at INR 52,990, these washing machines are set to redefine the convenience and efficiency of in-home laundry.
Samsung Launches 10 Large Capacity Bespoke AI Washing Machines for Indian Consumers
Innovative Features for Modern Homes
The new Samsung washing machines are equipped with cutting-edge AI capabilities, including AI Wash, AI Energy Mode, and seamless SmartThings integration. These features not only simplify laundry chores but also enhance the overall user experience by optimizing wash cycles, managing energy consumption, and providing remote control options through the SmartThings App.
Saurabh Baishakhia, Senior Director of Digital Appliances at Samsung India, commented, “Our new 12 Kg AI-powered washing machines enable consumers to wash bigger laundry loads in one go, allowing them to ‘do less and live more’. This range stands out by offering a convenient and effective wash, catering to consumers who value performance, convenience, and style.”
Energy-Efficient and Eco-Friendly Solutions
Samsung’s new AI washing machines leverage 2.8 million big data points to offer optimized wash options, ensuring energy savings and cost efficiency. The AI Energy Mode, accessible via the SmartThings App, helps users manage their energy usage, potentially saving up to 70% on electricity bills. This feature not only supports eco-friendly practices but also reduces the financial burden on households.
Elevating User Experience with Smart Technology
With features like AI Wash, which uses advanced sensors to detect fabric weight and soil levels, the machines optimize water and detergent usage for a thorough yet gentle wash. The Auto Dispense feature further simplifies laundry by automatically releasing the right amount of detergent and fabric softener. SmartThings Clothing Care allows users to create custom wash cycles and receive notifications for laundry management, adding a layer of convenience and control.
Stylish Design and Durable Build
The Bespoke design of these washing machines, featuring a Flat Glass Door and elegant color options like Inox, Navy, and Black, ensures they seamlessly blend with any modern interior. Their durability, backed by a 20-year warranty on the motor, complements their sleek appearance, offering long-lasting performance with Samsung’s Digital Inverter Technology, which reduces noise and enhances energy efficiency.
Affordable and Accessible
Available through Samsung’s official online store, Samsung Shop App, retail stores, and other e-commerce platforms, these washing machines are priced between INR 52,990 and INR 74,990. With Samsung Finance+, consumers can purchase these appliances with easy EMI options, making high-tech laundry solutions accessible to a broader audience.
Samsung’s new range of AI-powered washing machines sets a new benchmark in laundry care, combining innovation, efficiency, and style to meet the evolving needs of Indian consumers. Whether it’s the convenience of larger loads, the benefits of energy savings, or the allure of modern design, these machines are poised to transform everyday laundry into a seamless experience.
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