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Samsung is reading its own 5K displays to take on Rivals

Samsung’s 2023 monitor ambitions include more than just Odyssey gaming panels and a new version of its Smart Monitor: the company is also taking on Apple and LG with the ViewFinity S9, a 27-inch, color-accurate 5K monitor. The 5120×2880 IPS display, according to Samsung, has a matte coating to decrease glare and covers 99 percent of the DCI-P3 broad color gamut.

The ViewFinity S9 will provide a diverse set of I/O options, including HDMI, Thunderbolt 4, USB-C, and DisplayPort. It can charge laptops at a maximum of 96 watts. The sleek form and metal casing of the S9 are reminiscent of Apple’s Studio Display and LG’s higher-end OLED panels. As a result, black depths and overall contrast may fall short of Mini LED and OLED screens. Samsung did claim that “its HDR600 further improves image shadow and highlight details,” though.

Even though this monitor is aimed at professionals, Samsung has integrated its Tizen TV OS into the ViewFinity S9.

As a result, even when the display isn’t linked to any external devices, you’ll be able to access all of your favorite streaming apps. It comes with a small 4K webcam that you can attach as needed for video conversations, and Samsung claims that the software will automatically zoom and track the topic.

By handling everything through an app on your phone, Samsung has attempted to simplify the calibration procedure for the latest addition to its monitor lineup. “The built-in color calibration engine ensures precise screen color and brightness, allowing users to adjust white balance, gamma, and RGB color balance for perfect accuracy with their smartphones through the Samsung Smart Calibration application,” the company noted in a news release.

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As is customary with CES product launches, Samsung hasn’t released pricing information for the ViewFinity S9 yet, although it will ship “early” this year. When set with the basic glossy screen, Apple’s Studio Display, which is likewise 27 inches, starts at USD 1,599. My intuition tells me that Samsung’s sleek 5K display will undercut that, but it will be interesting to see how aggressive the price is.

The SmartMonitor M80C is also being announced, which is a minor refresh of last year’s display that comes in new colours and adds a SmartThings Hub to the display — as well as a feature called My Contents, which “adds photos, schedules, weather, and more to the screen’s ambient display,” according to Samsung. It will come in white, pink, blue, and green.

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Nivedita Bangari
Nivedita Bangari
I am a software engineer by profession and technology is my love, learning and playing with new technologies is my passion.



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