A Rookie Just Beat BTS and BLACKPINK to the Top Spot

July’s individual idol brand reputation rankings are out, and the No. 1 spot belongs to a name many casual fans might not expect.

The Big Surprise at the Top

RESCENE’s Woni rocketed to first place after a jaw-dropping 384.56% jump in her brand reputation index since June, closing out July with a score of 5,434,024. Her keyword analysis leaned heavily into charm-driven phrases like “Pretty Girl,” “Deokyeon’s daughter,” and “Geoje Charmander,” with an impressive 93.96% positive reaction rate backing up the surge.

The rankings, released by the Korean Business Research Institute, are based on consumer participation, media coverage, interaction, and community awareness data collected from 1,735 idols between June 22 and July 22.

Right behind her, BTS‘s Jimin held strong at No. 2 with 4,849,221 points. Wanna One’s Park Ji Hoon took third at 4,412,495, followed closely by BTS’s Jungkook at No. 4 with 4,399,287. IVE’s Jang Won Young rounded out the top five, posting an 8.11% rise to close at 4,073,693.

BTS and BLACKPINK: Top 10 Snapshot

Beyond the Top 10

The rest of the top 30 features a stacked mix of veterans and current chart-toppers: aespa’s Karina and Winter, BTS’s j-hope, Jin, RM, and Suga, BLACKPINK’s Lisa and Jisoo, IVE’s An Yu Jin and Rei, Girls’ Generation’s Taeyeon and Lim Yoona, TWICE’s Nayeon and Sana, BIGBANG’s G-Dragon, Red Velvet’s Seulgi and Joy, EXO’s Baekhyun, and RESCENE’s Zena and Liv.

What stands out most is RESCENE placing three members in the top 30 — a strong signal that the group’s momentum is only building.

For more K-pop rankings, idol updates, and industry news, keep following TechnoSports.

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