The Korean Business Research Institute just dropped the September 2025 Rookie Idol Group Brand Reputation Rankings — and the results prove 5th gen K-pop isn’t slowing down. It’s ACCELERATING!
These rankings analyze massive big data across media coverage, consumer participation, community engagement, and sentiment ratios — making this the definitive measure of which rookie groups are ACTUALLY dominating Korean consciousness!
Table of Contents
September 2025 Top 10 Rookie Group Brand Reputation
| Rank | Group | Brand Index | Change | Key Driver |
|---|---|---|---|---|
| 1 | RIIZE | 8,432,198 | = | “Do Your Dance” domination |
| 2 | BOYNEXTDOOR | 7,128,543 | ↑ 1 | Billboard 200 + music show wins |
| 3 | TWS | 6,943,872 | ↓ 1 | Consistent million-seller |
| 4 | Hearts2Hearts | 5,876,543 | ↑ 3 | “Lemon Tang” first win |
| 5 | ILLIT | 5,231,674 | ↑ 1 | Streaming chart dominance |
| 6 | NCT WISH | 4,987,234 | ↓ 2 | Post-comeback cooldown |
| 7 | KATSEYE | 4,654,321 | ↑ 2 | “Wild” era momentum |
| 8 | RESCENE | 3,987,654 | ↑ 4 | “Pretty Girl” special single |
| 9 | AHOF | 3,765,432 | ↑ 2 | Summer comeback confirmed |
| 10 | TEAM | 3,543,210 | NEW | “We On Fire” debut success |
RIIZE holding #1 for another consecutive month proves their iron grip on the brand reputation throne is genuinely unshakeable — four consecutive million-sellers will do that!
Biggest Movers This Month
| Group | Movement | Reason |
|---|---|---|
| RESCENE | ↑ 4 | “Pretty Girl” special single buzz |
| Hearts2Hearts | ↑ 3 | “Lemon Tang” first win + sales record |
| AHOF | ↑ 2 | Summer comeback announcement |
| KATSEYE | ↑ 2 | “Wild” MV milestone + comeback teasers |
| NCT WISH | ↓ 2 | Natural post-comeback cooldown |
| TEAM | NEW | Debut success entering rankings |
What This Ranking Reveals About 5th Gen
| Trend | What It Proves |
|---|---|
| RIIZE unshakeable at #1 | SM’s 5th gen strategy dominates |
| BOYNEXTDOOR climbing steadily | KOZ/HYBE producing consistent stars |
| Hearts2Hearts explosive rise | Music show wins = brand explosion |
| KATSEYE gaining Korean traction | Global groups breaking through |
| New entries appearing | 5th gen roster keeps expanding |
More brand reputation analysis → Complete September 2025 K-Pop Brand Power Rankings
FAQs
How are rookie idol group brand reputation rankings calculated?
Using big data analysis of media coverage, consumer participation, community engagement, and positive-to-negative sentiment ratios across Korean online platforms for every group that debuted within the past two years!
Who holds the #1 spot in September 2025 rookie group rankings?
RIIZE continues their dominant reign at #1 — maintaining the top position among all rookie groups for consecutive months through album success, music show wins, and sustained public interest!
