RESCENE Holds the Crown, Son Heung Min Storms to No. 2: September’s Star Power Shake-Up

Every month, fans ask the same question: who is Korea’s most talked-about star right now? The Korean Business Research Institute has September’s answer, and this time there’s a plot twist from the football pitch.

How the Rankings Work?

The institute crunches big data from August 29 to September 29. It looks at four things: media coverage, consumer participation, interaction, and community awareness. Think of it as a popularity report card built from what people actually read, share, and discuss.

September’s Top 5 K-drama:

The Big Story: A 373% Leap?

RESCENE keeps its top spot with a steady climb, which is impressive consistency in a crowded field. The real headline, though, is Son Heung Min. His score rose by more than 373%, launching him from the sidelines straight to second place. It shows how far a sports icon’s pull reaches beyond the stadium.

Lim Young Woong sits just behind in third, with a healthy 11.94% rise. BTS and TV favorite Yu Jae Seok round out the top five.

Beyond the Top 5

The rest of the top 10 features BLACKPINK, IVE, SEVENTEEN, Song Kang and ATEEZ. Further down, you’ll spot Stray Kids, NCT, EXO, TWICE, aespa and SHINee, so the list mixes idols, actors and athletes.

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