The Indian brand storms to beat Apple, Amazon, Disney, Tencent and others to become the 5th strongest brand globally
The Mukesh Ambani backed Reliance Jio has taken the world by storm as the company emerges to be the world’s 5th strongest brand with a BSI score of 91.7 out of 100 and the elite AAA+ brand strength rating.
It is the only Indian brand to enter the top 10 strongest brand nominee and although the brand hasn’t fully completed 5 years of its existence it has made a huge impact not only in India but also across the globe.
Entering the Indian telecom sector in 2016, it has become the largest mobile network operator in India and the third-largest mobile network operator in the world, with almost 400 million subscribers. It is the brand that has made data cheaper in India and provided affordable telecom plans which were never heard of.
Jio scores highest in all metrics – consideration conversion, reputation, recommendation, word of mouth, innovation, customer service, and value for money – compared to its telecom competitors in India. The brand has no major weaknesses within the sector, and unlike other telecoms brands globally, Jio has shown that it has broken the mold, and enjoys genuine affection from consumers.”
