Cricket and couture rarely share the same stage, but Royal Challengers Bengaluru just changed that. RCB has become the first-ever IPL franchise to walk Milan Fashion Week, proving their brand power now extends far beyond the boundary rope.
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What Happened At Milan Fashion Week?
RCB, alongside longtime kit partner PUMA and Delhi-based fashion designer Dhruv Kapoor, unveiled a limited-edition collection as part of Kapoor’s Spring/Summer 2027 show titled “Presence.” The collaboration reworked familiar PUMA products with design elements inspired by cricket and RCB’s identity, blending sportswear with high fashion sensibility.
RCB Fashion Week: Overview
| Detail | Information |
|---|---|
| Milestone | First IPL team at Milan Fashion Week |
| Franchise | Royal Challengers Bengaluru |
| Kit Partner | PUMA (6-year partnership) |
| Designer | Dhruv Kapoor |
| Show Name | Presence (Spring/Summer 2027) |
| IPL Titles | 2025 and 2026 (back-to-back champions) |
| Athleisure Share of RCB Merchandise | Nearly 40% |
| Wider Collection Release | Expected ahead of IPL 2027 |
Why This Moment Matters?
RCB arrives on the global fashion stage at arguably the strongest point in the franchise’s history. After an 18-year wait for their maiden IPL title in 2025, they defended it successfully in 2026 to become back-to-back champions — and now their colors have reached one of fashion’s biggest global platforms.
Dhruv Kapoor, who studied in Milan and previously worked with Italian fashion house Etro, brought a contemporary design lens to the collaboration. Milan Fashion Week itself remains one of the “Big Four” global fashion events, alongside Paris, London, and New York, shaping international style trends each season (read more about Milan Fashion Week on Wikipedia).
Beyond The Jersey
According to PUMA, athleisure now makes up nearly 40% of RCB’s total merchandise sales, a clear signal that the franchise’s identity has expanded well beyond match-day jerseys into everyday lifestyle fashion. A wider collection from this partnership is expected to launch ahead of the 2027 IPL season.
For more cricket, sports business, and franchise lifestyle stories as they develop, check out ongoing coverage on technosports.co.in.
From the pitch to the runway — RCB’s winning streak clearly isn’t slowing down.
FAQs
Q1: Which IPL team debuted at Milan Fashion Week?
Royal Challengers Bengaluru became the first IPL franchise to feature at Milan Fashion Week.
Q2: Who did RCB collaborate with for this fashion showcase?
RCB partnered with PUMA and Indian fashion designer Dhruv Kapoor for the collection.