In a groundbreaking collaboration, Qualcomm and Croma have launched India’s first Snapdragon Experience Zone at Croma’s Juhu store in Mumbai. This exclusive initiative marks Qualcomm’s strategic partnership with an omnichannel electronics retailer, bringing cutting-edge Snapdragon-powered devices closer to consumers.
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A Hands-On Experience Like Never Before
The Snapdragon Experience Zone is designed to be a one-stop destination for tech enthusiasts and everyday users alike. Visitors can explore a range of smartphones, PCs, wearables, and hearables powered by Snapdragon, getting a firsthand look at the latest advancements in on-device AI.
Beyond simply showcasing products, the zone offers interactive experiences that highlight the real-world benefits of Snapdragon’s technology. Expert staff are available to guide visitors, answer queries, and demonstrate the capabilities of AI-driven performance, power efficiency, and seamless connectivity.
Exploring the Future of On-Device AI
AI-powered devices are shaping the future of technology, and the Snapdragon Experience Zone allows consumers to witness these advancements firsthand. The integration of on-device AI in smartphones and other devices improves everything from voice recognition to camera enhancements, security features, and power efficiency.
For example, AI-driven image processing enables better night mode photography, intelligent scene detection, and real-time enhancements, making mobile photography more seamless and professional. AI-powered voice assistants ensure that devices understand and respond more accurately to user commands, improving everyday convenience.
Visitors to the Snapdragon Experience Zone will experience how Snapdragon-powered devices leverage AI to enhance gaming, productivity, and overall usability. From AI-assisted background noise cancellation in earbuds to intelligent battery management in smartphones, Qualcomm is demonstrating how AI enriches daily digital experiences.
Bridging the Gap Between Innovation and Consumers
In a world where technology evolves rapidly, many consumers struggle to grasp its full potential. The Snapdragon Experience Zone aims to bridge this gap by offering an immersive environment where people can see, feel, and experience the impact of AI-driven devices in their daily lives.
Snapdragon-Powered Devices: What’s on Display?
The Snapdragon Experience Zone features a diverse range of cutting-edge products from Qualcomm’s partner brands, allowing consumers to explore:
- Smartphones with AI-driven photography, enhanced gaming performance, and superior battery life.
- Laptops with Snapdragon processors, offering seamless multitasking, faster connectivity, and extended battery life.
- Wearables and hearables, showcasing advanced health tracking, noise cancellation, and AI-assisted audio features.
- XR (Extended Reality) Devices, highlighting the possibilities of AR/VR experiences powered by Snapdragon.
Each device in the zone is carefully curated to demonstrate Snapdragon’s role in enhancing user experiences across different categories.
Qualcomm & Croma’s Vision for the Future
Speaking on the launch, Shibashish Roy, CEO of Infiniti Retail Ltd (Croma), shared his enthusiasm:
“I am excited about our partnership with Qualcomm as we bring in the age of on-device AI capabilities to India. The in-store experience at our Juhu store will help customers not only see and feel the power of on-device AI but also understand what AI can do for them.”
Savi Soin, Senior Vice President and India President at Qualcomm Technologies, echoed this sentiment:
“We are thrilled to partner with Croma to launch the Snapdragon Experience Zone. This initiative allows customers to experience the transformative power of on-device AI, showcasing the cutting-edge capabilities of the Snapdragon ecosystem. Our goal is to make advanced AI technology accessible and tangible for everyone, starting here in Mumbai and soon across India.”
Expanding the Experience Nationwide
The success of the Mumbai launch is just the beginning. Croma and Qualcomm plan to expand the Snapdragon Experience Zone to multiple locations across India, allowing more consumers to engage with and experience the latest advancements in AI-powered technology.
This move aligns with the growing demand for smarter, faster, and more efficient devices that enhance productivity, entertainment, and connectivity. Whether it’s AI-assisted photography, extended battery life, or superior gaming performance, the Snapdragon-powered ecosystem is setting new benchmarks in technological innovation.
Why This Matters for Indian Consumers
With India rapidly embracing digital transformation, this initiative is more than just a tech showcase—it’s an opportunity to educate and empower consumers. AI-driven technology is no longer reserved for high-end devices; it is becoming an essential part of everyday gadgets across price ranges.
For professionals, AI-powered devices provide better security, faster computing, and intelligent task automation. Gamers benefit from reduced lag, high refresh rates, and console-quality graphics on mobile devices. Everyday users enjoy enhanced camera features, real-time language translation, and smarter battery management.
The Role of 5G and Connectivity
5G is another critical component of the Snapdragon ecosystem, offering faster data speeds, low latency, and improved network reliability. The Snapdragon Experience Zone also highlights how 5G-enabled devices enhance streaming, cloud gaming, and remote work capabilities.
By integrating 5G connectivity with AI-powered devices, Qualcomm is shaping the future of seamless and intelligent digital experiences. Whether it’s lag-free video conferencing, cloud-based AI processing, or immersive AR/VR experiences, Snapdragon-powered 5G devices are redefining the possibilities of mobile technology.
Sustainability and Energy Efficiency in Snapdragon Devices
Apart from performance and connectivity, Qualcomm is also pushing the boundaries of energy-efficient technology. Snapdragon processors are designed to provide high performance with lower power consumption, contributing to sustainability efforts by extending battery life and reducing overall energy use.
For instance, AI-driven power management in smartphones ensures that background applications consume minimal energy, optimizing battery performance for longer usage. This means fewer charging cycles and a reduced environmental footprint—something that aligns with India’s growing focus on sustainability in technology.
Consumer Benefits: Why Visit the Snapdragon Experience Zone?
Visiting the Snapdragon Experience Zone isn’t just about exploring gadgets; it’s about understanding the future of technology and how it integrates into daily life. Key benefits include:
- Hands-on access to the latest Snapdragon-powered devices.
- Live demonstrations of AI capabilities in smartphones, laptops, and wearables.
- Expert guidance on how AI and 5G improve productivity, entertainment, and communication.
- First look at upcoming innovations in Snapdragon-powered technology.
For those looking to stay ahead in the ever-evolving tech landscape, a visit to the Croma Juhu store might be the perfect opportunity to experience the future—today.
Final Thoughts
The Snapdragon Experience Zone is more than just a retail showcase—it’s an initiative that underscores Qualcomm and Croma’s commitment to democratizing AI and next-gen technology for Indian consumers. As this concept expands nationwide, it will continue to make on-device AI, 5G, and energy-efficient computing more accessible and understandable to a broader audience.
For tech lovers, professionals, and everyday users alike, this initiative represents an exciting step toward a smarter, more connected future—one powered by Snapdragon.
