Global sports brand PUMA India has formed a significant partnership with the cricketing powerhouse, the Delhi Capitals. PUMA will serve as the official kit partner for the upcoming high-octane seasons of the Women’s Premier League (WPL) and the Indian Premier League (IPL).
PUMA & Delhi Capitals Come Together for a Multi-Year Deal
PUMA and Delhi Capitals: A Winning Alliance
This collaboration extends PUMA’s commitment to cricket, following the success of its association with Royal Challengers Bangalore. The multi-year deal with the Delhi Capitals allows PUMA to tap into the energetic fan base of the capital city and nurture the thriving sporting talent pool in the region.
As the official kit partner, PUMA’s logo will adorn the leading arm of the jerseys for both the men’s and women’s teams of the Delhi Capitals. The jersey design pays tribute to Delhi’s enterprising spirit, incorporating the route map of the Delhi Metro Rail. The players’ kit will include training wear, accessories, travel gear, and attire, mirroring the design aesthetic of the jersey.
Insightful Words from the Key Players
Karthik Balagopalan, Managing Director of PUMA India, expressed his excitement about the partnership. He emphasized PUMA’s ongoing efforts to champion cricket at all levels and saw this alliance as a testament to their commitment towards nurturing future cricketing talents and creating strong sports merchandising assets.
Jemimah Rodrigues, Vice Captain of the Delhi Capitals, welcomed the partnership with PUMA, praising the brand’s dedication to women’s sports. She anticipated a successful season of the Women’s Premier League with PUMA as part of their journey.
The interim CEO of Delhi Capitals, Sukhvinder Singh, also expressed his enthusiasm for the collaboration, viewing it as a natural fit given the franchise’s focus on young cricket talent and PUMA’s youthful brand image.
PUMA’s Sporting Legacy
PUMA’s sports partnerships span a wide range of teams and athletes, both globally and in India. The brand has ties with football giants like Manchester City, Borussia Dortmund, AC Milan, Mumbai City FC, and Bengaluru FC, as well as the Royal Challengers Bangalore. Its roster of brand ambassadors includes international stars such as Virat Kohli, Usain Bolt, Neymar Jr., Sunil Chhetri, MC Mary Kom, Harmanpreet Kaur, and Mohammed Shami.
The brand is also making strides in the burgeoning eSports industry in India, partnering with organizations like Revenant Esports and Orangutan Esports. This move demonstrates PUMA’s commitment to supporting emerging sports and activities.
In conclusion, PUMA’s partnership with Delhi Capitals is more than just a business deal. It’s a statement about PUMA’s dedication to fostering talent, promoting cricket culture, and connecting with fans on a deeper level.
