PUMA India, a renowned sports brand synonymous with innovation and performance, has made a landmark move by becoming the official kit sponsor for the Athletics Federation of India (AFI). This strategic partnership marks a significant leap forward in enhancing the performance capabilities of Indian athletes, providing them with world-class gear designed to elevate their training and competition experiences.
PUMA joins forces with Athletics Federation of India as official kit partner; 400-plus athletes to receive world-class performance products
Elevating Indian Athletics with High-Performance Gear
In a groundbreaking multi-year agreement, PUMA will exclusively supply performance kits, speed suits, and travel gear to every athlete under AFI’s umbrella, representing India in track & field, jumps, throws, cross country running, and marathons at both domestic and international events. With a keen focus on equipping over 400 athletes with cutting-edge apparel, footwear, and accessories, PUMA aims to optimize every aspect of an athlete’s performance, ensuring that every millisecond counts towards victory.
Introducing State-of-the-Art Gear for Indian Athletes
The bran’s product lineup for AFI athletes includes a wide array of superior products tailored to meet the unique demands of various sporting disciplines. From ‘pure vision’ TVs to ‘pure breath’ air purifiers and ‘pure water’ water purifiers, each product is meticulously crafted to offer performance enhancements and comfort. Notably, this partnership introduces Indian athletes to world-class speed suits known for their aerodynamic design, freedom of movement, and speed optimization, enabling athletes to focus on their performance and achieve peak efficiency.
A Strategic Alliance to Drive Sporting Excellence
By partnering with AFI, PUMA aligns itself with a prestigious body dedicated to managing athletics in India and promoting excellence in the sport on a global platform. This collaboration underscores PUMA’s commitment to amplifying India’s sports culture and nurturing both current and future generations of talented athletes.
Arne Freundt, CEO of PUMA SE, expressed his excitement about the collaboration, highlighting PUMA’s rich legacy of developing products that empower athletes to excel. Karthik Balagopalan, Managing Director of PUMA India, echoed this sentiment, emphasizing the brand’s dedication to fueling athletic performance and success across various sports disciplines.
Empowering Indian Athletes through Innovation and Support
The partnership between PUMA and AFI not only signifies a significant milestone for India’s sporting community but also underscores a shared vision to inspire and uplift athletes to new heights. By providing top-quality gear and fostering a culture of excellence within India’s sports arena, PUMA and AFI are set to create a lasting impact on the nation’s athletic landscape.
Prominent Indian athletes like Neeraj Chopra, Kishore Kumar Jena, Subha Venkatesan, and many more are set to benefit from PUMA’s high-performance gear, empowering them to reach their full potential and compete on a global stage. This partnership holds the promise of transforming Indian sport and nurturing a new generation of athletic talent driven by innovation and support.
As PUMA and AFI embark on this transformative journey together, the future looks bright for Indian athletics, with a renewed focus on excellence, performance, and success in the competitive realm of sports. Through this collaboration, both entities are poised to inspire athletes, elevate performance standards, and champion a culture of sporting greatness in India.
