In a groundbreaking collaboration set to transform the dating scene in India, PUMA India has joined forces with Bumble, the pioneering women-first dating app. This dynamic partnership merges the exhilarating worlds of sports and dating, introducing a unique singles-only running event. Scheduled for November 10th, this event offers young adults an innovative and exciting way to meet and connect just in time for Singles’ Day on November 11th.
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Ignite Your Love for Running: PUMA India and Bumble’s Singles-Only Run Revolutionizes Dating
A New Era of Social Connections
Targeting the vibrant demographic of 21 to 35-year-olds, the singles run will take place in Bengaluru, starting at the bustling Nexus Koramangala Mall. Participants will embark on a lively 3km loop, culminating in a social mixer where they can bond over shared interests, including their passion for running.
In today’s fast-paced world, Millennials and Gen Z thrive on immersive social interactions. In India, shared interests in sports have rapidly become a significant factor in forming connections among young adults. Bumble’s recent survey reveals that nearly 72% of Indians are open to sports-themed first dates, with 44% considering a lack of interest in sports a dealbreaker.
Leveraging Strengths for Meaningful Connections
Recognizing this trend, PUMA and Bumble have teamed up to leverage their respective strengths—PUMA India’s commitment to running as a sport and Bumble’s dedication to facilitating meaningful connections. This partnership aims to create a unique platform for young adults to meet, experience the thrill of running, and make lasting memories.
Karthik Balagopalan, Managing Director of PUMA India, expressed his excitement about the collaboration, stating, “At PUMA India, we are committed to finding novel ways to engage with our young consumers and bring them together through the power of sport. Partnering with Bumble, who shares our vision of creating unique opportunities for youngsters to meet and connect, is exciting.
We believe the running community offers a fantastic opportunity for people to meet, experience the thrill of this sport, and make new memories. Together with Bumble, we’ve created a differentiated meeting experience that is all about movement, energy, and fostering a vibrant running community in the country.”
Pracheta Mazumdar, India Senior Marketing Manager at Bumble, added, “With the growth of sports documentaries and international competitions, sports are playing a bigger role in how we connect, so it’s not surprising that it’s also showing up in a big way in dating. Our research shows that for 1 in 3 single Indians, a shared love of sports has become a ‘must-have,’ whether they actively participate or just watch.
This reflects a changing approach among singles to integrate their dating life into their personal lives, focusing on turning what they already enjoy into a date. We’re excited to partner with PUMA India to bring this to life with a singles run that allows our Bumble community to meet like-minded people in a relaxed and fun setting, reducing the pressures often associated with dating.”
A Testament to Connection and Companionship
Mohit Joshi, CEO of Havas Media Network India, emphasized the significance of this collaboration, stating, “We at Havas have always believed in fostering meaningful connections through our meaningful media ethos. This collaboration between PUMA India and Bumble—two extremely popular youth-oriented global brands for the singles-only run—is a testament to the human need for connection and companionship. The stage is set for singles to bond through this unique platform, which is a delightful mix of fitness and fun. This collaboration is just what is needed to bring a spirit of freshness and community building into the lives of youngsters participating in the run.”
As a leading sports brand in the country, PUMA India has been actively investing in and promoting running as a sport. The brand supports key running events such as the Vedanta Delhi Half-Marathon, the Ladakh Marathon, quarterly Nitro 5k and 10k runs, and weekly training runs in major cities like Bengaluru, Delhi, and Mumbai, led by PUMA India run coaches. Through this partnership with Bumble, PUMA India marks the beginning of more such experiences that inspire connection through sport and running.
Join the movement and be part of this revolutionary singles-only run, where fitness meets fun, and new connections are just a stride away.
