POCO India has changed the game by announcing Bollywood superstar Akshay Kumar as their brand ambassador, just days before the POCO X7 series release of January 9th at 5:30 PM. This bold step reflects POCO’s youth-led technological revolution in India and thus represents a stage in the company’s development where it has peaked through innovation and expansion.
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Akshay Kumar: The Perfect Fit for POCO’s “Made of MAD” Philosophy
Akshay Kumar, who is known for his bravura energy and talent as well as his full-length appeal is the prototype of POCO’s “Made of MAD” philosophy. The union between him and the X7 series campaign, “Xceed Your Limits,” which asks users to excel and reach their maximum, has been woven together seamlessly with the whole project.
Himanshu Tandon, Country Head of POCO India, shared his thoughts:
“POCO has always appreciated daring choices that express the vision of providing innovative technology for the next generation and thus making them leaders. Akshay Kumar has no fear and appeals to all and is therefore a great asset to a company that thrives on creating groundbreaking technology and redefining the value of the process. His participation, along with the X7 series release, also accentuates the preparation for new directions and transformative experiences as we gear up for an exciting 2025.”
Akshay Kumar, who was pleased, commented on the collaboration:
“Be a partner of POCO is the next exciting moment of my life. I’ve always been a fan of brands that are brave and POCO’s brave attitude has led to their innovation and growth ‘Made of MAD,’ resonating with mine. The X7 series campaign, ‘Xceed Your Limits,’ represents energy and determination and I believe in it—taking risks and aiming for the best. This has been the most rewarding experience for me as POCO is indeed my country’s mouthpiece to embracing bold decisions and crafting imaginative experiences in technology.”
POCO X7 Series: Redefining Value in the Smartphone Market
With its revolutionary features and flagship-level innovation, the POCO X7 series is expected to bring about a breakthrough in the premium affordable smartphone segment.
Key Features of the POCO X7 Series:
- POCO X7: 1.5K AMOLED 3D Curved Display: The most durable display in its class.
- 1.5K AMOLED 3D Curved Display: The most durable display in its class.
- POCO X7 Pro: 6540mAh Battery: The largest in the segment, featuring Silicon Carbon Technology and a solid electrolyte for higher efficiency and durability.
- 6540mAh Battery: The largest in the segment, featuring Silicon Carbon Technology and a solid electrolyte for higher efficiency and durability.
- Both Models: Feeded with the latest Xiaomi HyperOS 2.0 which includes the next-gen AI features so that the users can have a hassle-free and immersive experience with the handset. Made for endurance, efficiency, and performance to the level of a flagship set, but at affordable prices.
- Feeded with the latest Xiaomi HyperOS 2.0 which includes the next-gen AI features so that the users can have a hassle-free and immersive experience with the handset.
- Made for endurance, efficiency, and performance to the level of a flagship set, but at affordable prices.
The X7 series is the vision that POCO embodies to make a difference for the Indian young people by democratizing cutting-edge technology.
A Strategic Milestone for POCO
The launch of the X7 series and the deal with their new brand ambassador Akshay sign the boo which will define the future of POCO. For POCO, the new partnership with Bollywood superstar Akshay Kumar will not only help in the company’s market expansion but will also help in consolidating the brand`s position as a tech giant in India through the X7 series.
POCO is exuberant in anticipation of their users getting the most revolutionary and exciting experiences at the launch event on January 9th at 5:30 PM, which is exactly what they want. This revolution has tempted the young and the old and thus emerged in the market and are now excited and intrigued to buy.
