Hallyu star Park Shin Hye is making waves with her upcoming tvN drama Undercover Miss Hong, where she tackles a delightfully complex double role that promises comedy gold mixed with sharp social commentary. Set against the backdrop of South Korea’s turbulent late 1990s financial crisis, this retro office comedy reunites Park with Go Kyung Pyo from their beloved Flower Boy Next Door days—except this time, there are no walls between them, just corporate secrets.
Table of Contents
Park Shin Hye’s Character Breakdown: Meet Both Versions of Hong

| Identity | Age | Role | Personality |
|---|---|---|---|
| Hong Geum Bo | 35 years | Elite Financial Supervisor | Perfectionist, nicknamed “Yeouido Witch” |
| Hong Jang Mi | Undercover as 20 | Entry-level securities employee | Bright-eyed, awkward rookie |
The Dual Identity Challenge
Hong Geum Bo stands as the first female supervisor in the Capital Markets Investigation Bureau of the Financial Supervisory Service—no small feat in 1990s corporate Korea. When suspicious financial flows surface at Hanmin Securities, she volunteers for an undercover mission that requires suppressing everything that defines her: her age, credentials, authority, and decade of elite training.
Transforming into Hong Jang Mi means adopting a bouncy bob haircut, ditching power suits for modest office attire, and mastering the art of appearing perpetually confused. Park Shin Hye’s visual transformation showcases her range, shifting from composed authority with a “chilling smile” that instantly cools any room to radiating the fresh innocence of someone navigating their first real job.
The newly released stills reveal stark contrasts: sleek long hair versus playful bob, razor-sharp expressions versus warm youthful charm. This duality promises comedic tension as a seasoned investigator pretends incompetence while secretly hunting for a slush fund accounting ledger.
The Supporting Cast and Complications
Go Kyung Pyo plays Shin Jung Woo, while Cho Han Gyeol portrays Albert Oh—two colleagues who immediately complicate Hong Geum Bo’s undercover operation. The official tvN drama page teases that these unexpected obstacles derail her mission from the start, creating tangled workplace dynamics.
Ha Yoon Kyung shines as Go Bok Hee, the eldest dormitory roommate who naturally assumes the “big sister” role for newcomer Hong Jang Mi, completely unaware that her supposed youngest roommate is actually 35 years old. This generational irony drives much of the comedy, especially when paired with appearances from Choi Ji Soo, Kang Chae Young, and a special cameo from ITZY’s Yuna.
Related: Discover more about Park Shin Hye’s career evolution from romantic comedies to complex character-driven dramas that showcase her versatility.
Historical Context: The IMF Crisis Setting
The drama unfolds during the 1997 Asian Financial Crisis, a period when the phrase “women in the office were lumped together as ‘Miss’ rather than called by their names” defined workplace culture. Director Park Sun Ho (Business Proposal, Brewing Love) and writer Moon Hyun Kyung (Memorials) use this historical backdrop to explore gender dynamics, corporate corruption, and the explosive growth of Korea’s securities industry during economic upheaval.
This 16-episode weekend drama premieres January 17, 2026 at 9:10 PM KST on tvN, continuing the network’s tradition of blending social commentary with accessible entertainment.
FAQs
What is Park Shin Hye’s character in Undercover Miss Hong?
Park Shin Hye portrays a dual role as Hong Geum Bo, a 35-year-old elite financial supervisor who goes undercover as Hong Jang Mi, pretending to be a 20-year-old rookie employee fresh out of high school. As Hong Geum Bo, she’s known as the intimidating “Yeouido Witch” and holds the groundbreaking position as the first female supervisor in the Capital Markets Investigation Bureau. Her undercover persona Hong Jang Mi requires complete transformation—new hairstyle, wardrobe, demeanor—to infiltrate a securities firm and expose suspicious financial activities during the 1990s IMF crisis.





