Pakistan Cricket Board [PCB] has signed a 3-year deal with Sony Sports Network which will allow them to telecast all of Pakistan’s home international games and also the Pakistan Super League (PSL).
The deal with PCB assures more than 100 days of live cricket as Sony Sports Network now has 5 international cricket boards in its portfolio. Those boards are England & Wales Cricket Board, Cricket Sri Lanka, Cricket Australia, Cricket Ireland, and the newly added Pakistan Cricket Board.
Recently Sony lost Cricket South Africa to Star Sports. But they renewed the contract with SLC and PCB. Sony will also telecast Lanka Premier League, Abu Dhabi T10 and few others.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Network India said, “Sony Pictures Networks India (SPN) has acquired the broadcast rights of the Pakistan Cricket Board for a tenure of three years. SPN will air all of Pakistan’s home international games along with the Pakistan Super League. With the acquisition of PCB rights, Sony Pictures Networks India has broadcast rights to a total of five international cricket boards.”
Pakistan Cricket Board’s Chief Executive Wasim Khan stated, “The PCB welcomes Sony Pictures Networks India to its list of elite broadcasters who will have rights to Pakistan’s bilateral series and PSL 2021-23. Through this partnership, cricket fans in South Asia will be able to follow and enjoy high-quality cricket action in Pakistan across all formats featuring some of the finest modern-day stars.”
