MWC 2025: OPPO has taken a significant leap in artificial intelligence (AI) innovation, unveiling its enhanced AI strategy at the OPPO AI Tech Summit during MWC 2025. This strategic shift focuses on evolving AI from functional-level to system-level, ensuring deeper integration, robust security, and an enhanced user experience.
MWC 2025 : OPPO Unveils Enhanced AI Strategy at MWC 2025 – A New Era of Smart Innovation
OPPO and Google: A Stronger AI Partnership
One of the most notable announcements is OPPO’s deeper integration with Google AI. The company revealed that Google Gemini will soon operate across native OPPO apps such as Notes, Calendar, and Clock, enhancing AI-powered productivity and efficiency. These features will complement the existing support for Gemini 1.5 Pro and Gemini 1.5 Flash, further optimizing OPPO AI Phones.
Additionally, OPPO confirmed ongoing collaboration with Google to integrate the latest Gemini 2.0 into its ecosystem, promising even greater advancements in AI responsiveness and performance.
Prioritizing User Security and Privacy
With AI playing a more central role in smartphones, security remains a top priority. OPPO is implementing Private Computing Cloud (PCC) with Confidential Computing from Google Cloud to safeguard user data. This security enhancement ensures that AI Recording Summary, AI Search, AI Studio, and AI Call Summary function with enhanced data protection, minimizing risks while maximizing convenience.
“We are excited to collaborate with OPPO to shape the future of mobile AI by bringing together Google technologies with OPPO’s exceptional hardware and software,” said Matt Waldbusser, Managing Director for Global Solution and Consumer AI at Google Cloud.
Three Pillars of OPPO’s AI Strategy
OPPO’s AI development strategy revolves around three key focus areas:
- AI Productivity – Streamlining tasks and optimizing workflows through AI-enhanced tools.
- AI Creativity – Empowering users with AI-driven content creation tools.
- AI Imaging – Revolutionizing smartphone photography and videography through AI-powered enhancements.
To support these pillars, OPPO is strengthening its AI research and development (R&D) across the entire AI ecosystem, from chips and devices to cloud-based solutions.
OPPO’s commitment to AI extends to hardware optimization. Partnering with MediaTek, OPPO is fine-tuning chips for high-efficiency, real-time AI processing. This collaboration ensures powerful AI performance without sacrificing energy efficiency.
Will Chen, Deputy General Manager of the Wireless Business Group at MediaTek, stated, “The partnership between MediaTek and OPPO is set to unlock new opportunities in AI. From AI-enhanced photography to next-generation gaming experiences, from intelligent security solutions to seamless device connectivity, the possibilities are limitless.”
AI-Powered Technologies on OPPO Devices
OPPO showcased several advanced AI technologies during MWC 2025, including:
- LoRA (Low-Rank Adaptation) – Boosting AI model efficiency.
- Parallel Decoding Solution – Accelerating AI-driven text and voice processing.
- MoE (Mixture of Experts) – Enhancing AI response accuracy and contextual understanding.
- Robust data security protection – Ensuring end-to-end encryption and secure cloud interactions.
AI Updates: Continuous Innovation for OPPO Users
As AI technology evolves, OPPO is committed to delivering monthly AI updates, keeping features fresh and cutting-edge. The company aims to double its AI user base from 50 million in 2024 to nearly 100 million by the end of 2025.
Some of the upcoming AI features include:
- AI Search – A powerful search tool powered by AI.
- AI Call Translator – Real-time multi-language call translations.
- AI VoiceScribe – Smart voice summarization for calls, meetings, and online learning.
MWC 2025 Highlights: AI in Action
OPPO’s AI showcase at MWC 2025 wasn’t just about announcements—it was a hands-on experience. Spanish football legend David Villa attended the event, exploring OPPO AI firsthand. The event also featured key partners like Google, MediaTek, and Qualcomm, highlighting the collaborative approach OPPO is taking to shape the future of mobile AI.
Billy Zhang, President of Overseas Marketing, Sales, and Services at OPPO, emphasized the company’s vision: “When it comes to AI, the user experience is what truly matters. Smartphones are more than just a platform for AI—they are the engines that drive the most advanced AI experiences. OPPO is committed to both in-house innovation and open collaboration with industry partners to deliver unparalleled AI capabilities to our users.”
The Future of AI with OPPO
OPPO’s enhanced AI strategy at MWC 2025 reaffirms its position as a leader in AI-driven smartphones. With stronger partnerships, deeper AI integration, and an unwavering focus on security, OPPO is paving the way for a more intelligent and intuitive mobile future. As AI continues to evolve, OPPO’s commitment to innovation ensures that users stay ahead with cutting-edge technology at their fingertips.
FAQs
What is OPPO’s AI strategy for 2025?
OPPO is focusing on AI Productivity, AI Creativity, and AI Imaging while ensuring security and efficiency.
How is OPPO working with Google on AI?
OPPO is integrating Google Gemini AI into native apps and collaborating on security enhancements with Google Cloud.
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