OnePlus, the global technology brand, has announced the OnePlus Road Trip – Futurebound, a unique initiative to bring the latest tech experiences from OnePlus closer to its community across India. The second edition of the OnePlus Road Trip – Futurebound has kicked off from Delhi and will traverse the expansive northern and southern regions of India.
The second edition of the OnePlus Road Trip campaign showcases newly launched products such as the OnePlus 11 Series, and OnePlus Pad, as well as the popular OnePlus 11 Concept unveiled at MWC 2023
The OnePlus Road Trip – Futurebound began its journey from Delhi today, with the presence of enthusiastic community members. The event unveiled a special pop-up OnePlus experience outlet, showcasing a diverse range of OnePlus products. A major highlight of the OnePlus Road Trip 2023 is the popular OnePlus 11 Concept, which garnered global admiration when it was unveiled at the Mobile World Congress 2023 in Barcelona.
Now, the India community has the opportunity to experience the innovative OnePlus 11 Concept firsthand. The OnePlus 11 Concept features Active CryoFlux, a cutting-edge liquid cooling technology that unlocks next-generation mobile cooling and gameplay, exemplifying OnePlus’ commitment to pushing boundaries and shaping the future of smartphones.
The pop-up experience outlet will not only feature the OnePlus 11 Concept but also showcase the recently launched flagship OnePlus 11 series, the all-new OnePlus Pad, OnePlus Buds Pro 2, OnePlus Nord CE 3 Lite, OnePlus Nord Buds 2, OnePlus Keyboard 81Pro, and the OnePlus Monitor X 27. This wide range of products highlights the strength of the OnePlus ecosystem.
As part of this innovative campaign, two large expandable trucks, spanning 32 feet, have been transformed into mobile experience outlets. These engineering marvels symbolize OnePlus’ dedication to pushing boundaries and transforming conventional concepts. The trucks will serve as visually captivating backdrops for showcasing the latest OnePlus devices. The two pop-up experience outlets will embark on separate journeys covering over 25 cities, including tier-2 cities, in the northern and southern regions of India. The northern route will cover cities like Chandigarh, Jaipur, and Lucknow, while the southern route will include cities like Coimbatore, Chennai, Pune, Kochi, and Ahmedabad.
Ishita Grover, Director – Marketing Communications, OnePlus India, expressed excitement about the launch of the OnePlus Road Trip – Futurebound and emphasized its expanded reach across India. The event in Delhi holds special significance as it marks the city where OnePlus has a vibrant community that played a key role in the success of the recent Cloud 11 launch.
The event offered engaging activities, including the “OnePlus 5G Sketchbot” featuring an AI robotic arm powered by 5G technology, which recreates artwork made on smartphones by the community. Attendees could also participate in the exhilarating “OnePlus Action Flipbook” experience and other fun-filled activities. Additionally, Red Cable Club members had the opportunity to participate in the “Spot the Bus with OnePlus Road Trip” activity, where capturing an image of the bus offered a chance to win the OnePlus Buds Z2 for the duration of the road trip. Customers interested in purchasing OnePlus 11 Series products had the chance to win exciting OnePlus goodies at the venue.
Delhi NCR emerged as the top-performing market for OnePlus in terms of overall online smartphone sales in India in H1 2023, followed by Bangalore and Hyderabad. The recently launched flagship OnePlus 11 Series witnessed high sales demand in the Delhi NCR market, making it the top-selling region for the brand in terms of overall online smartphone sales in India in H1 2023 (as per internal sales data).
For more information about the OnePlus Road Trip – Futurebound and its locations, please visit www.oneplusroadtrip.com.
