One in Four smartphones sold in 2020 was bought online: Counterpoint

In 2020, online purchases of smartphones accounted for 26% of all sales globally. When you break it down further, it means that one in every four smartphones that were bought were purchased from online channels.

According to a report from Counterpoint Research, the Coronavirus pandemic was a major factor that boosted online sales in multiple countries.

One in Four smartphones sold in 2020 One in Four smartphones sold in 2020 was bought online: Counterpoint

India was a key region, witnessing the highest online share at 45% along with the UK with 39% and China coming in at 34%. This implies that the share of online smartphone sales in 2020 rose by 6% over a year prior. For market size, it marked an increase of more than 10%.

The trend was also recorded in other regions as well, like the US and Europe. Emerging markets like Latin America also benefitted from this trend, notably the US and India recorded the highest ever online share in the second half of last year. While the market witnessed a sizeable growth in online sales, this trend is also expected to slow down a bit for a while. Online sales in 2021 are similar but slightly lower than last year.

One in Four smartphones sold in 2020 2 One in Four smartphones sold in 2020 was bought online: Counterpoint

Senior Analyst Sujeong Lim stated that post the rapid growth in 2020, they expected 2021 to go better especially after the COVID-19 vaccination came out.

However, it is expected to grow slightly every year from 2022 onwards, supported by growth in emerging markets and the middle-aged population becoming more accustomed to IT devices and internet usage. In the case of India, which has the highest online proportion, it may reduce to a certain level after 2022 due to the development of offline infrastructures such as multi-brand stores and large-scale retail stores.

Also read:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

6 Hidden Studio Ghibli Masterpieces You Must Watch Beyond...

As Studio Ghibli-inspired AI art floods social media feeds worldwide, a renewed fascination with the legendary Japanese...

Meta Launches Llama 4: Revolutionary AI Models with Mixture...

In a surprise weekend release that sent ripples through the artificial intelligence community, Meta has unveiled its...

ChatGPT Studio Ghibli V2: Sam Altman Teases Next-Gen AI...

The digital landscape transformed almost overnight as millions flocked to OpenAI’s ChatGPT with a singular mission: to...

ChatGPT Image Generation Leap: OpenAI Unveils GPT-4o’s Visual Prowess

In a groundbreaking development that's set to redefine the landscape of AI-powered creativity, OpenAI has unveiled a...

Meesho Billion-Dollar IPO: Redefining E-Commerce Landscape with a $10...

In the pulsating heart of India’s startup ecosystem, a transformative story is unfolding. Meesho, the homegrown e-commerce...

LATEST NEWS

UEFA Champions League 2024-25: Paris Saint-Germain Roar Back to Stun Aston Villa 3-1 in Champions League Quarter-Final Thriller

Paris Saint-Germain showcased resilience, class, and a touch of magic as they overturned a first-half deficit to defeat Aston Villa 3-1 at the Parc...

UEFA Champions League 2024-25: Rampant Barcelona Punish Dortmund as Lewandowski Bags Brace in Stunning 4-0 Victory

Barcelona produced a sparkling Champions League display at Estadi OlĂ­mpic LluĂ­s Companys, dismantling Borussia Dortmund with a 4-0 first-leg quarter-final triumph. Robert Lewandowski, facing...

UEFA Europa League 2024-25: Tottenham Hotspur vs Eintracht Frankfurt – Preview, Prediction and Where To Watch The Match LIVE 

Can Tottenham finally end their trophy drought since 2008? We preview Thursday’s UEFA Europa League clash at the Tottenham Hotspur Stadium with our Tottenham...

UEFA Europa League 2024-25: Lyon vs Manchester United – Preview, Prediction and Where To Watch The Match LIVE 

Can Ruben Amorim’s men land the opening punch in their UEFA Europa League quarter-final clash? Here’s our preview and prediction for Thursday’s first leg...

Featured