It was rumoured a few weeks ago that NVIDIA is considering pricing the NVIDIA RTX 4070 Ti at $899. However, multiple sources have reported receiving a last-minute update from big green with what appears to be a pre-launch price decrease, and the current preliminary MSRP of the NVIDIA RTX 4070 Ti is $799.
NVIDIA like to keep GPU pricing near to its own before launch, and some AICs had already begun taking orders from some of their channel partners at an MSRP of $899. They were notified today, however, that the tentative launch date is now $799, with the difference being rectified for previous orders. This price point is likely to remain as we get closer to the debut.
One major reason for NVIDIA’s change of heart could be that 25% GPU tariffs were supposed to resume on January 1st but were delayed by the US government by 9 months.
This means that if NVIDIA and AICs had kept their card pricing same, their margins would have dropped. With this revised MSRP, the RTX 4070 Ti is much closer to the value that the TITAN gives in terms of TFLOPs/$ and should be able to compete with AMD’s recently introduced Radeon RX 7000 series GPUs. With only a few weeks till launch, NVIDIA has opted to lower the price of its reasonably mainstream entry, and further price cuts may be on the way if the wielder of the black-leather-jacket so desires.
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