London-based consumer technology company Nothing (https://nothing.tech/) today announced the Phone (4b) RCB Edition, a limited-edition smartphone commemorating its partnership with Royal Challengers Bengaluru (RCB) and the team’s consecutive championship victories.
The special edition device will be available exclusively for one day on July 7, 2026, at the Nothing Bengaluru Store. The sale is scheduled to begin at 4 PM IST, with quantities described as extremely limited and offered on a first-come, first-served basis.
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Nothing: Partnership Milestones
The Phone (4b) RCB Edition marks two years of collaboration between Nothing and Royal Challengers Bengaluru. Nothing initially joined the franchise as an Associate Sponsor for the 2025 T20 season, later becoming the team’s Title Sponsor for the 2026 season. This partnership period has coincided with RCB securing championship trophies in both seasons.
Akis Evangelidis, Co-founder and India President at Nothing, commented on the collaboration, stating the partnership aligned their communities’ shared ambition to challenge convention and that the Phone (4b) RCB Edition serves as a celebration of RCB’s championship victory.
Introducing the Nothing “b” Series
The Phone (4b) represents the debut of Nothing’s new “b” Series, expanding the company’s smartphone portfolio into a new product segment. Building on the Phone (4a) Series, the new “b” Series is positioned to introduce Nothing’s smartphone experience to a broader user base.
Nothing has confirmed that the Phone (4b) will feature a Snapdragon processor, indicating a focus on performance and on-device AI capabilities for the latest addition to its smartphone lineup.
Market Performance and Upcoming Launch
The announcement follows Nothing’s consistent growth in the Indian market. Industry reports from Counterpoint Research indicate Nothing has been a rapidly growing smartphone brand in India, showing consistent growth over the past two years. Its Phone (4a) Series earlier this year achieved significant sales figures, becoming a top-seller on Flipkart during its initial launch.
Full product specifications for the Phone (4b) will be disclosed during its official launch event on July 7 at 3:30 PM IST. For more smartphone industry developments and the latest tech appliance news, readers can visit TechnoSportshttps://technosports.co.in/).
