Nothing has unveiled its latest innovation: the Nothing Phone (2a) Plus Community Edition, a groundbreaking smartphone created with the input of its dedicated community. This new release highlights Nothing’s vision to break down traditional barriers between company and customer by involving fans in product development from start to finish. Every element—from hardware and wallpapers to packaging and marketing—reflects the creativity and contributions of Nothing’s talented community, making this the brand’s first co-created product.
With over 900 entries from 47 countries, the Community Edition Project sparked global excitement, proving that people want to be part of creating products they love. This ambitious project is Nothing’s initial venture into hardware and software co-creation, shaping a fresh future for collaborative innovation.
Community-Driven Design Stages of the Nothing Phone (2a) Plus Community Edition: A Co-Created Masterpiece with Glow-in-the-Dark Design and More!
Stage 1: Hardware Design
The Phone (2a) Plus Community Edition introduces the glow-in-the-dark “Phosphorescence” concept, developed by Astrid Vanhuyse and Kenta Akasaki in collaboration with Nothing’s Design Director Adam Bates and CMF Designer Lucy Birley. Using green-tinted phosphorescent materials, the phone emits a soft glow in dark spaces, enhancing aesthetics without drawing power. It reflects the core identity of Nothing, requiring only daylight to recharge.
Stage 2: Wallpaper Design
Digital artist Andrés Mateos created the unique “Connected Collection” wallpapers, expanding the collection to six unique designs. Collaborating with Nothing’s Software Design Director Mladen M Hoyss, these wallpapers blend AI with digital design, bringing even more personalization to the Community Edition.
Stage 3: Packaging Design
For the packaging, Ian Henry Simmonds reimagined Nothing’s design with a sleek, macro-style crop concept, “Less is More.” This minimalist approach emphasizes a striking, reflective element on the packaging, enhancing the glow-in-the-dark theme and aligning with the phone’s design aesthetics.
Stage 4: Marketing Campaign
Sonya Palma, the winner of the marketing campaign concept, crafted “Find Your Light. Capture Your Light,” a theme reflecting Nothing’s spirit of inner power and individuality. Working closely with Nothing’s Creative Team, Sonya developed compelling visuals, a film campaign, and digital assets to spotlight the Community Edition’s unique journey and launch.
A Testament to Community-Centric Innovation
Nothing’s Community Edition Project goes beyond typical product launches, showcasing its commitment to a community-led approach. This milestone joins other initiatives, such as the 2022 introduction of the Community Board Observer role, where a representative from the community participates in Nothing’s Board meetings, emphasizing the brand’s dedication to its fans.
Availability and Pricing
The Nothing Phone (2a) Plus Community Edition will be available for priority purchase to community members on November 12 for ₹29,999 for the 12+256GB variant. Only 1,000 units are being produced globally, making this a highly exclusive release. Community members can register through Nothing’s platform to secure a unique purchase link, with more details to follow on Nothing India’s social channels.
Why the Nothing Phone (2a) Plus Community Edition is a Game-Changer
With the Community Edition Project, Nothing has truly redefined how companies can engage with their fanbase. The phone’s innovative design, glow-in-the-dark feature, personalized wallpapers, and exclusive packaging set a new standard in user experience and inclusivity. Designed for community members who want to own a piece of the creation process, this limited-edition smartphone combines cutting-edge technology and community spirit.
Be a part of this limited drop and experience the first-ever Nothing phone created by the people, for the people.
