London-based tech company Nothing unveils collaboration with fashion photographer Jordan Hemingway for over-ear headphones launch and custom smartphone camera presets
Nothing, the innovative London-based technology company, has announced an exciting collaboration with renowned photographer and director Jordan Hemingway for their highly anticipated Headphone (1) campaign. The partnership extends beyond traditional marketing, featuring custom camera presets for Nothing smartphones that capture Hemingway’s distinctive visual style.
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Meet Jordan Hemingway: Fashion Photography Powerhouse
Jordan Hemingway is a New Jersey-born, London-based photographer and filmmaker whose narrative, visceral visual style has shaped campaigns for luxury brands including Louis Vuitton, Chanel, Mugler, Prada, and Gucci. The entirely self-taught creative is best known as a longtime collaborator of FKA Twigs, co-directing her live shows, music videos, and driving creative direction across full album rollouts.
The Perfect Creative Partnership
Collaboration Highlights
| Element | Details |
|---|---|
| Campaign Focus | Portrait-led creative for Headphone (1) |
| Photography Style | Narrative, visceral, fashion-forward |
| Smartphone Integration | Custom “Stretch” camera preset |
| Launch Timeline | July 2025 |
| Creative Direction | Blends honesty, beauty, and raw innovation |
Jordan Hemingway expressed his enthusiasm: “I first found myself at Nothing’s office a few years ago for an unrelated meeting. Even then, their spirit of innovation and fearless exploration left a mark on me. To return now, years later, to build something together is not just exciting, it’s an honour.”
Strategic Brand Alignment
Ryan Latham, Nothing’s Senior Director of Brand & Creative (Global), explained the natural fit: “Working with Jordan was an instinctive fit, the team was drawn to his signature aesthetic that blends honesty, beauty, and raw brutality with innovation. His ability to challenge traditional norms in the fashion space felt like an alignment to how we wanted to convey Headphone (1).”
The collaboration emphasizes portraiture to capture unique personalities, with Hemingway’s work spanning music and culture bringing fresh experimentation to the campaign.
Revolutionary “Stretch” Camera Preset
Launching in July 2025, the professional “Stretch” camera preset will allow Nothing smartphone users to easily capture photos in Jordan’s signature style. This innovative feature democratizes high-end fashion photography techniques, making professional-quality imagery accessible to everyday users.
Market Impact and Innovation
This collaboration represents Nothing’s commitment to merging technology with artistic expression. By partnering with a photographer known for working with luxury fashion brands and cutting-edge artists, Nothing positions its Headphone (1) in the premium lifestyle category while offering practical creative tools for smartphone users.
The portrait-led campaign approach differentiates Nothing from traditional tech marketing, emphasizing personality and artistic vision over technical specifications alone. This strategy aligns with Nothing’s brand philosophy of challenging conventional norms in technology design and marketing.
For photography enthusiasts and Nothing device users, the “Stretch” preset integration offers unprecedented access to professional-grade photo aesthetics, potentially setting new standards for smartphone photography capabilities in the competitive tech market.
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