NODWIN Gaming has announced a strategic partnership with Sony LIV for Hindi and English streaming rights of the Esports World Cup (EWC) 2025, bringing the world’s largest esports tournament to millions of Indian fans. With a record-breaking $70.45 million prize pool (₹600+ crore) and India’s strongest-ever representation, this collaboration marks a watershed moment for Indian esports.
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Tournament Coverage: What Indian Fans Can Expect
The partnership ensures comprehensive coverage of select EWC 2025 matches with localized content for Indian audiences:
| Game/Event | Start Date | Language | Indian Representation |
|---|---|---|---|
| Chess | July 24, 2025 | Hindi | 6 Indian Grandmasters including R Praggnanandhaa |
| BGMI Matches | July 25, 2025 | Hindi + English | AxTMG (BMPS 2025 Champions) |
| Tekken 8 | August 13, 2025 | Hindi + English | TBA |
| Weekly Shows | Ongoing | Hindi + English | Behind-the-scenes content |
Where to Watch: Exclusively on Sony LIV app and official website with Hindi commentary for broader accessibility.
India’s Historic Esports Representation
BGMI Excellence: AxTMG (Aryan x TMG Gaming) earned their EWC spot by clinching the BMPS 2025 championship, representing India’s mobile gaming prowess on the global stage.
Chess Domination: India fields its most formidable chess lineup ever:
- Arjun Erigaisi (Gen.G Esports) – First Indian to qualify for EWC 2025
- R Praggnanandhaa (Team S8UL) – India Rank: 1, World Rank: 4
- Aravindh Chithambaram (Team S8UL) – India Rank: 4, World Rank: 11
- Vidit Gujrathi (Team S8UL) – India Rank: 6, World Rank: 26
- Nihal Sarin (Team S8UL) – India Rank: 8, World Rank: 40
- Aarav Dengla – Rising prodigy completing the contingent
Strategic Partnership Impact
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, emphasized the partnership’s significance: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction.”
Localized Content Strategy: The collaboration delivers fan-first esports experiences with both Hindi and premium English content, creating viewing experiences that feel personal and regionally relevant.
Tournament Significance: Breaking Records
Prize Pool: The $70.45 million represents the largest prize pool in esports history, highlighting the tournament’s unprecedented scale and global importance.
Global Reach: The EWC 2025 returns to Riyadh, Saudi Arabia in summer 2025, featuring the world’s top esports clubs across multiple gaming formats.
Cross-Game Format: Unlike traditional single-game tournaments, the EWC pits top clubs against each other across various titles, determining the ultimate Esports World Cup Club Champion.
NODWIN Gaming’s Growing Influence
As a $410 million valued company and subsidiary of Nazara Technologies, NODWIN Gaming continues expanding its global footprint across South Asia, Singapore, Middle East, and Turkey. Key achievements include:
- Strategic investors: Nazara, KRAFTON Inc, Sony Group Corporation, JetSynthesys
- Regional expertise: Dominant position in mobile gaming and esports
- Youth engagement: Expanding across esports, gaming, pop culture, music, and comedy
Indian Esports Market Impact
This partnership represents a crucial step in making esports more inclusive, accessible, and locally relevant for Indian audiences. With Sony LIV’s massive reach and NODWIN’s regional expertise, the collaboration could significantly boost esports viewership in India.
Language Accessibility: Hindi commentary breaks language barriers, potentially introducing millions of new fans to competitive gaming.
National Pride: With strong Indian representation across multiple titles, the EWC 2025 offers a unique opportunity to showcase India’s growing global esports presence.
The partnership aligns with India’s rapidly expanding gaming ecosystem and positions the country as a major player in the global esports landscape, potentially inspiring the next generation of Indian esports athletes.
Stay updated on the latest esports developments and tournament coverage through our esports news section and Indian gaming industry analysis at TechnoSports.
