NODWIN Gaming, South Asia’s leading gaming and esports company, has unveiled the highly anticipated third edition of India’s premier esports event – the BGMI Masters Series (BGMS). This year, the tournament will again be televised live on India’s leading sports broadcaster, Star Sports, continuing a successful partnership for the third consecutive year.
NODWIN Gaming announces BGMS Season 3: A Major Esports Event
Scheduled from July 19 to August 11, BGMS Season 3 will feature India’s top 24 teams competing in one of the nation’s largest Battlegrounds Mobile India (BGMI) tournaments. With its return to Star Sports, BGMS promises to deliver unparalleled visibility for esports talent and associated brands on mainstream television.
Akshat Rathee on BGMS Season 3
Sharing his excitement, Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said, “Being the biggest esports IP in India, BGMS has been a cornerstone of esports action in the country since its inception two years ago. This edition marks a significant milestone for us as BGMS returns to a major sports TV network like Star Sports, for the third time, offering unparalleled visibility to esports talent & associated brands on mainstream television.
Our team has always strived to deliver top-tier esports experiences and will leave no stone unturned in leveraging our years of expertise in the production and broadcast space to bring the best of the best esports action on television once again. Together, with the incredible team at Star Sports, we are committed to cementing esports’ status as a mainstream sport amongst the masses, and eagerly anticipate an exciting season ahead.”
Partnership with Leading Brands
The tournament continues its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company, as the Official Mobility Partner. Additionally, Philips OneBlade, the male grooming product from Philips India, returns as the competition’s Official Styling Partner.
Rathee added, “We are thrilled to announce the third season in partnership with a plethora of remarkable brands, who share our collective vision to nurture esports talent across the country. The involvement and support of leading brands highlights the growing youth base of this new-age sport, and how BGMS is positioned to reach out and capture the largest market share of this growing audience.”
Star Sports’ Commitment to Esports
The previous season of BGMS garnered remarkable viewership on the Star Sports Network, highlighting its growing popularity among audiences nationwide. As the tournament returns for a third consecutive year on Star Sports, it solidifies its position as a key event in India’s esports calendar.
Vikram Passi, Head – of Marketing, Star Sports Network, shared, “Star Sports has always been committed to bringing the best of sports entertainment to its viewers. The rapid rise of eSports in the country has made it an exciting addition to our portfolio, tapping into a wide demographic of tech-savvy younger generations.
Having accumulated monumental viewership for the past two seasons, BGMS has not only helped us showcase the best of esports action but also to bridge the gap between traditional sports and esports in India. With the invaluable support of NODWIN Gaming, we look forward to another high-octane season this year, offering unparalleled BGMI action to our viewers.”
Setting New Benchmarks in Indian Esports
NODWIN Gaming, alongside its partner brands, aims to make BGMS Season 3 a premium esports experience for fans across the nation. By setting new benchmarks in Indian esports, the tournament is poised to further elevate the status of esports in the country, attracting even more viewers and participants.
Stay tuned to Star Sports and your favourite esports channels to catch all the live action from BGMS Season 3. This year’s tournament promises to be an unforgettable display of skill, strategy, and high-octane excitement.
