Nazara Technologies Limited (BSE: 543280) (NSE: NAZARA), India’s leading publicly listed diversified gaming and sports media company, has announced the acquisition of Fusebox Games Limited, a renowned IP-based gaming studio in the United Kingdom. This acquisition, valued at INR 228 crores (US$27.2 million), is an all-cash transaction that marks a significant milestone for both companies.
Nazara announces acquisition of UK-based Fusebox Games for INR 228 crores (US$ 27.2 million)
Expanding Nazara’s Global Footprint
Fusebox Games is best known for publishing the highly successful interactive story game ‘Love Island’ and is actively developing new games based on popular global TV IPs. The acquisition aligns perfectly with Nazara’s vision of expanding its global footprint and enhancing its portfolio with high-quality, engaging content.
Impressive Financial Performance
Fusebox Games has shown robust financial performance. In the calendar year 2023, the company reported revenues of INR 87.5 crores (US$10.4 million) with an EBITDA of INR 11.7 crores (US$1.4 million). The growth trajectory continued into 2024, with year-to-date (YTD) revenues from January to July standing at INR 116.6 crores (US$13.9 million) and an EBITDA of approximately INR 33.3 crores (US$4.0 million). This impressive financial growth highlights Fusebox’s strong market presence and potential for future expansion.
Monetization Through In-App Purchases
Fusebox’s games are primarily monetized through in-app purchases, which accounted for approximately 92% of the total revenues in YTD July 2024. The company targets developed markets, including the US, UK, Australia, Canada, Switzerland, Sweden, Denmark, Norway, and New Zealand. With a dedicated team of 30 employees based primarily in the United Kingdom, Fusebox is well-positioned to continue its growth trajectory.
Strategic Vision for Global Gaming Business
Nitish Mittersain, Founder & CEO of Nazara, expressed his enthusiasm for the acquisition, stating, “We see a large opportunity in building an IP-based global gaming business that benefits from our core base in India. We can support global studios through enhanced user acquisition strategies, data analytics, live operations, and new initiatives such as implementing our in-house AI playbook. Many of our existing IPs are good examples of this strategy, and we are happy to join forces with the talented team at Fusebox as we continue to build Nazara into a global gaming company of meaningful scale.”
Future Prospects
With this acquisition, Nazara Technologies is poised to strengthen its position in the global gaming industry. The integration of Fusebox Games will enable Nazara to leverage its expertise in interactive story games and tap into new markets, driving further growth and innovation.
Nazara’s strategic move to acquire Fusebox Games underscores its commitment to becoming a leading global gaming company. By combining forces with Fusebox, Nazara is set to deliver even more engaging and immersive gaming experiences to players worldwide.
