In an exciting development for the gaming industry, Nazara Technologies Limited, a leading diversified gaming and sports media platform, has teamed up with the Open Network for Digital Commerce (ONDC) to introduce gCommerce—a groundbreaking in-game monetization platform that seamlessly integrates e-commerce into gaming experiences. This innovative initiative is set to unlock new revenue streams for game developers while enhancing the gaming experience for players across India.
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Nazara and ONDC Launch “gCommerce”: A Game-Changer for In-Game Monetization in India
Addressing the Challenges of Game Monetization
One of the persistent challenges faced by Indian game developers has been the low conversion rates of in-app purchases (IAP) and the limited returns from advertising. With the launch of gCommerce, Nazara and ONDC are reimagining the monetization landscape by tapping into India’s booming e-commerce market. This strategic integration aims to provide developers with scalable revenue opportunities that go beyond traditional methods.
How gCommerce Works?
The platform introduces an affiliate revenue-sharing model, allowing game developers to earn commissions on every successful transaction initiated by players within the game. This means that as players engage with the game, they can also explore and purchase a variety of products, creating a win-win situation for both developers and gamers.
Enhancing the Gaming Experience
The collaboration with ONDC brings a wealth of expertise in creating an open, interoperable network for digital commerce. This will enable Nazara’s gCommerce platform to connect with a diverse range of sellers across more than 10 product categories, ensuring that gamers have access to a rich selection of items while they play. This integration not only enhances the user experience but also empowers players to make informed purchasing decisions without interrupting their gaming journey.
Voices from the Leaders
Nitish Mittersain, CEO of Nazara Technologies, expressed his enthusiasm about the launch, stating, “We are excited to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network. This represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions. We are not only creating new revenue opportunities for developers but also enriching the overall experience for our gamers.”
T Koshy, CEO of ONDC, echoed this sentiment, adding, “Nazara coming on ONDC Network to launch gCommerce is a testament to the versatility of the Network in supporting various industries and use cases. By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network.”
What’s Next for gCommerce?
Currently in its soft launch phase, the gCommerce platform is set to roll out to game developers starting in Q1 of FY26. This initiative promises to revolutionize the way games are monetized in India, creating a vibrant ecosystem where gaming and e-commerce coexist harmoniously.
Stay tuned for more updates on gCommerce and how it will transform the gaming landscape in India, providing developers with innovative tools to thrive in a competitive market while enhancing the gaming experience for players.
