MSI, a leading innovator in computing technology known for its top-tier gaming, creator, and business laptops, is set to significantly expand its retail footprint across India. In a bold move to enhance customer engagement and accessibility, MSI has announced the opening of multiple exclusive experiential brand stores across the nation.
MSI Expands Laptop Retail Presence in India: Set to launch multiple experiential stores and service centres
A Year of Expansion and Engagement
Following the successful inauguration of 10 new experiential stores in key cities such as Mumbai, Coimbatore, and Ludhiana in 2023, MSI is maintaining its momentum with plans to open nine more stores in 2024. This strategic expansion will bring the total number of MSI experiential stores in India to an impressive 50.
Redefining Retail Experience
The upcoming stores, located in major markets including Chennai, Kolkata, Dehradun, and Udaipur, aim to redefine the retail experience for customers. These experiential stores will offer the complete range of MSI laptops—covering Business & Productivity, Gaming series, and various accessories and merchandise—all under one roof. MSI’s initiative is designed to provide customers with a premium, hands-on experience with its latest product offerings.
Enhanced Post-Sales Services
MSI is also enhancing its post-sales services to ensure unmatched customer satisfaction. With 172 service centers across India, the brand now offers Onsite/Carry-in services in 137 cities. Additionally, MSI has introduced warranty extensions and Out-of-Warranty (OOW) services to further support its customers.
A Word from MSI’s Sales Manager
Mr. Leon Chang, Sales Manager at MSI India, expressed his excitement about the expansion, stating, “We are thrilled to announce more of MSI’s exclusive experiential brand stores in India. These stores not only feature interactive demo zones but also allow both existing and potential customers to experience MSI’s latest products firsthand. With our innovative product lineup and enhanced post-sales initiatives, we are poised to meet the growing demands of our consumers.”
Innovations and Launches
The announcement coincides with the launch of MSI’s latest AI-powered laptops, equipped with built-in Intel® Core™ Ultra processors and the world’s first handheld gaming device, ‘Claw’, powered by the same. Moreover, MSI has unveiled a series of powerful 18” laptops featuring Intel® 14th Gen HX-series processors, setting a new benchmark in performance.
MSI’s Commitment to Customer Satisfaction
These announcements underscore MSI’s commitment to delivering innovative technology solutions and ensuring customer satisfaction. By establishing a stronger retail presence and enhancing post-sales services, MSI aims to solidify its position as a leader in the Indian consumer market.
As MSI continues to expand its experiential stores and introduce cutting-edge technology, it sets a new standard in the computing industry, promising an exciting future for tech enthusiasts across India.
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