Naman Mathur, popularly known as Mortal, has joined cricketer Smriti Mandhana, youth icon Rannvijay Singha, and rapper Srushti Tawde in Royal Challenge Packaged Drinking Water’s campaign ‘Main Nahi Toh Kaun Be’—a landmark moment showcasing Indian esports’ mainstream acceptance.
Table of Contents
Campaign Icons Lineup
| Icon | Domain | Representation |
|---|---|---|
| Mortal (Naman Mathur) | Esports & Gaming | Self-belief |
| Smriti Mandhana | Cricket | Excellence |
| Rannvijay Singha | Entertainment | Confidence |
| Srushti Tawde | Music/Rap | Authenticity |
Esports Meets Mainstream Culture
As co-founder of S8UL Esports and winner of Esports Content Creator of the Year 2024 at the global Esports Awards, Mortal’s inclusion reflects gaming’s growing influence in Indian youth culture. His journey from mobile gamer to global representative symbolizes a generation turning unconventional passions into professional careers.
Mortal stated: “Gaming has never just been about winning, it’s about the mindset. Every match is a test of strategy, patience and self-belief.”
The Bold Movement Philosophy
‘Main Nahi Toh Kaun Be’ translates to “If not me, then who?”—encouraging Indians to define success on their own terms rather than inherited norms. The campaign shifts from “what will people think” to “what do I think,” celebrating those who’ve chosen bold at every turn.
The campaign film features energetic montages: Smriti commanding cricket shots, Rannvijay pushing boundaries, Mortal deep in gameplay strategy, and Srushti delivering fiery verses. Srushti Tawade’s spirited anthem connects their journeys through hustle, passion, and triumph.
Brand Investment in Esports
According to the FICCI EY Media and Entertainment Industry Report 2025, brands investing in esports will rise from 68 in 2024 to 75 in 2025. Royal Challenge has consistently engaged the gaming community—creating a Cricket Gaming Zone with NODWIN Gaming at Mumbai Comic Con 2025, hosting branded game nights, and collaborating with Indian gaming creators.
Varun Koorichh, VP Marketing at Diageo India, emphasized: “Being bold is no longer limited to the big screen—it’s about backing yourself in any arena where ambition runs high, from high-pressure cricket to the explosive rise of e-sports.”
This campaign positions esports alongside traditional sports and entertainment as legitimate career paths, validating the aspirations of millions of young Indian gamers. For more esports news, visit TechnoSports.
FAQs
Who is Mortal in Indian esports?
Naman Mathur (Mortal) is S8UL Esports co-founder and 2024 Esports Content Creator of the Year.
What does ‘Main Nahi Toh Kaun Be’ mean?
It translates to “If not me, then who?”—a celebration of self-belief and boldness.
