Breaking from Bengaluru: A homegrown innovation team just launched the world’s first unified AI advertising platform – MiQ Sigma and the results are already mind-blowing.
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The Numbers That Matter
MiQ’s Bengaluru Centre of Excellence didn’t just build another ad tech tool. They created MiQ Sigma, an AI powerhouse that’s already delivering game-changing results for early adopters.
| Metric | Improvement |
|---|---|
| Conversion Rate | +132% increase |
| Cost Per Action | -57% reduction |
| Data Signals Processed | 700+ trillion |
| Data Feeds Unified | 300+ sources |
| Global Audience Profiles | 1.7+ billion |
What Makes MiQ Sigma Different?
Forget everything you know about fragmented advertising platforms. MiQ Sigma is the first AI platform to truly unify the entire programmatic ecosystem, turning chaos into clarity with lightning speed.
The platform’s three core innovations:
1. MiQ Sigma Intelligence
Connects behaviors across what 1.7 billion people are watching, browsing, and buying – giving marketers unprecedented audience insights in real-time.
2. Trading Agent Revolution
Powered by Claude, Gemini, and OpenAI, this AI agent processes 15 years of trading data to execute multi-platform media buys through simple natural language commands. Imagine saying “optimize my campaign for mobile users aged 25-35” and watching AI handle the rest.
3. Gen AI Personas
Custom audience profiles that bring campaign planning to life in seconds, not weeks. These AI-generated personas transform insights into actionable strategies instantly.
The Bengaluru Advantage
This isn’t just another Silicon Valley success story. MiQ’s 300+ member innovation team in Bengaluru – one of the world’s largest programmatic centres – proves that India’s tech talent is driving global advertising evolution.
“It isn’t just a product – it’s a bold statement of what India can build when deep tech meets deep talent,” says Ramya Parashar, COO of MiQ CoE.
Industry Giants Take Notice
The platform’s credibility comes from its elite integration partnerships:
- The Trade Desk
- Google DV360
- Amazon Web Services
- Databricks
- Experian
Matt Fogarty from The Trade Desk confirms: “This collaboration underscores the high caliber of engineering and product talent at MiQ.”
Why This Matters Now
In today’s fragmented advertising landscape, marketers waste precious time jumping between platforms and making decisions based on incomplete data. MiQ Sigma eliminates these pain points by:
- Unifying disconnected insights into one intelligent dashboard
- Accelerating execution from hours to seconds
- Removing human bias from media buying decisions
- Scaling campaigns across multiple DSPs simultaneously
The Future Starts Here
MiQ Sigma represents more than technological advancement – it’s proof that India’s innovation ecosystem can solve complex global challenges. From processing 700 trillion data signals to delivering 132% better conversion rates, this platform sets new industry standards.
Ready to explore more cutting-edge innovations? Discover the latest in AI-powered business solutions and stay ahead of the technology curve.
Learn More: MiQ Sigma Official Platform | MiQ Careers
