Mahindra has set a new industry benchmark by introducing Dolby Atmos in the XUV 3XO REVX A, making it the world’s first SUV under ₹12 lakh to feature this premium audio technology. Here’s everything you need to know about this groundbreaking achievement.
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Mahindra XUV 3XO Dolby Atmos Variants
| Variant | Price Range | Audio Setup | Availability |
|---|---|---|---|
| REVX A | Under ₹12 lakh | 6-speaker Dolby Atmos | Mid-September 2025 |
| AX5L | Mid-range | 6-speaker Dolby Atmos | Mid-September 2025 |
| AX7 | Higher variant | 6-speaker Dolby Atmos | Mid-September 2025 |
| AX7L | Top variant | 6-speaker + subwoofer | Mid-September 2025 |
What Makes This Achievement Special?
Global First in Affordable Segment
The XUV 3XO REVX A becomes the world’s first SUV under ₹12 lakh (ex-showroom) to feature Dolby Atmos, democratizing premium audio technology for mainstream consumers.
Immersive Audio Experience
Originally created for cinema, Dolby Atmos transforms the XUV 3XO cabin into a personalized concert hall, delivering unparalleled clarity and depth that places passengers at the heart of the soundstage.
Integrated Entertainment
With Gaana streaming integrated directly into the infotainment system, occupants can access Dolby Atmos Music anytime, making every journey truly unforgettable.
Industry Leadership
R Velusamy, President – Automotive Business, Mahindra & Mahindra, emphasized: “We are driven by the vision of democratising advanced innovations to make them accessible to a wider range of customers.”
Karan Grover from Dolby Laboratories added: “We believe great sound should be available to everyone, everywhere. This is a significant moment in our journey as we continue to push boundaries of in-cabin entertainment.”
Mahindra’s Dolby Atmos Journey
The XUV 3XO becomes the fourth Mahindra vehicle series to feature Dolby Atmos, following the BE 6, XEV 9e Electric Origin SUVs, and Thar ROXX, showcasing the company’s commitment to premium in-cabin entertainment.
This milestone reinforces Mahindra’s position as an innovation leader in India’s competitive SUV market.
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Stay updated with official announcements at Mahindra Auto and Dolby Laboratories.
