In an electrifying fusion of gaming and cutting-edge mobility, KRAFTON India and Mahindra have teamed up to introduce the Mahindra BE 6 Electric SUV to the virtual battleground of BATTLEGROUNDS MOBILE INDIA (BGMI). Launching on January 16, 2025, this partnership is set to thrill India’s tech-savvy gamers with an immersive and futuristic experience.
KRAFTON and Mahindra Join Forces to Redefine Virtual Engagement; Drive the Sporty Electric Origin SUV – BE 6 into BATTLEGROUNDS MOBILE INDIA
A First-of-Its-Kind Gaming Adventure Get ready to experience the sporty Mahindra BE 6 like never before! BGMI players can dive into a fully immersive world, unlocking exclusive in-game items inspired by the BE 6. Think Quantum and Chrono Charge Suits, Volt Tracer Gun, Neon Drop BE 6 Parachute, Flashvault BE 6 Backpack, SparkStrike Pan, and so much more. Complete special missions for a chance to snag Mahindra Event Crates, gifts, and maybe even a real Mahindra BE 6 eSUV.
Bridging Innovation and Gaming “This collaboration is a major milestone in our quest to deliver immersive experiences for Indian gamers,” says Siddharth Merrotra, Head of Business Development at KRAFTON India. “Mahindra’s iconic brand and the BE 6’s cutting-edge tech align perfectly with BGMI’s futuristic universe. Together, we’re setting new standards in consumer engagement, blending gaming with automotive innovation.”
Veejay Nakra, President of Mahindra’s Automotive Sector, adds, “The BE 6 epitomizes our commitment to redefining electric mobility. Crafted for adventure and innovation, and powered by the world’s fastest automotive mind, MAIA, the BE 6’s inclusion in BGMI allows us to engage with India’s vibrant, tech-savvy audience in thrilling ways.”
Win a Real Mahindra BE 6 eSUV Taking the excitement beyond the screen, KRAFTON and Mahindra are giving players a shot at winning a real Mahindra BE 6. Just complete the Mahindra BE 6 Exchange Centre missions to collect “Nitro Wheel” and redeem the “Mahindra Event Crate.” Next, create a short video (10–30 seconds) showcasing the BE 6 in BGMI and post it on Instagram or YouTube. Don’t forget to tag BGMI’s and Mahindra Electric’s official accounts with #BGMIxMahindra and #UnleashTheCharge. One lucky gamer will drive home this incredible electric SUV. Terms and conditions apply.
Why This Collaboration Matters This partnership isn’t just about marketing—it’s a cultural milestone. It highlights the growing intersection of gaming, technology, and automotive innovation in India. By bringing the Mahindra BE 6 into BGMI, KRAFTON India and Mahindra are not just offering a unique gaming experience but also showcasing the potential of Indian innovation on a global stage.
So gear up, gamers! The Mahindra BE 6 is ready for action in BGMI. Unleash the charge and dive into the future of gaming and mobility like never before!
