Luma AI has secured a massive $900 million Series C funding round led by HUMAIN, marking a pivotal moment in the race toward multimodal AGI. The deal, announced November 19 at the U.S.-Saudi Investment Forum in Washington D.C., includes partnership on Project Halo—one of the world’s largest AI compute clusters being built in Saudi Arabia.
Table of Contents
Breaking Down the Mega Deal
| Funding Details | Infrastructure |
|---|---|
| Amount: $900 million Series C | Project Halo: 2-gigawatt supercluster |
| Lead Investor: HUMAIN (PIF company) | Location: Saudi Arabia |
| Participants: AMD Ventures, A16z, Amplify, Matrix | Capacity: 1,000-10,000x more than current LLMs |
| Purpose: Train World Models beyond LLMs | Use: Real-time multimodal AI deployment |
What Are World Models?
World Models represent the next evolution after Large Language Models, learning from humanity’s digital footprint across video, audio, and language to simulate reality. Luma AI CEO Amit Jain explained they need to process “a quadrillion tokens of information—roughly the collective digital memory of humanity” to create AI that helps in the physical world.
Real-World Applications Already Live
Luma AI’s flagship model Ray3, the world’s first reasoning video model, is already deployed in top studios and ad agencies, including integration with Adobe’s global products. The company’s Dream Machine platform enables professional-grade video and image generation at scale.
For more AI developments, check TechnoSports and visit Luma AI’s official site.
HUMAIN Create: Arabic AI Initiative
The partnership includes HUMAIN Create, building sovereign AI models trained on Arabic and regional data for culturally aligned AI adoption across MENA enterprises and governments. Luma AI was the first model launched within this initiative, addressing linguistic diversity and cultural context.
With this funding, Luma AI plans to extend beyond entertainment and advertising into simulation, design, and robotics—unlocking what industry experts call a potential trillion-dollar opportunity spanning multiple industries.
FAQs
What is Project Halo’s computing capacity?
Project Halo is a 2-gigawatt AI supercluster, making it one of the world’s largest compute infrastructure buildouts.
How does Luma AI’s Ray3 differ from other AI models?
Ray3 is the world’s first reasoning video model capable of creating physically accurate videos and animations.
