Lexar joins hands with Redington – All You Need to Know
To strengthen its position in the Indian market, Lexar, a globally recognized brand known for memory and storage products, has formed a strategic distribution partnership with Redington India Ltd (RIL), a prominent provider of distribution and supply chain solutions. This move underscores Lexar’s commitment to expanding its reach in India.
Through this partnership, award-winning memory and storage products will become more readily available to consumers, photographers, videographers, gamers, and content creators in India. This article delves into the specifics of this collaboration and examines how it could potentially shape the tech industry in India.
Lexar joins hands with Redington
By appointing Redington India Ltd as its distribution partner, Lexar aims to strategically utilize Redington’s extensive channel network and extend the availability of its high-quality memory products. This partnership demonstrates a dedication to meeting the growing demand for advanced memory and storage solutions in India.
Through this collaboration, Redington will distribute a variety of Lexar memory products in India. This includes DRAM, internal SSDs, portable gaming SSDs, and microSD™ cards. These products are designed to meet the needs of different tech enthusiasts and professionals, such as photographers, videographers, and gamers. The partnership aims to cater to India’s diverse tech-savvy population by offering high-speed storage solutions and seamless performance.
Lexar has set bold goals for this partnership, aiming to capture a 25% share of the Indian market within three years. This ambitious target reflects Lexar’s confidence in the collaboration and its belief in the escalating demand for top-notch memory and storage solutions in India.
Fissal Ouibida, General Manager for the Middle East, Africa, India, and CIS regions expressed great excitement about the partnership. He emphasized the growing significance of India in the tech industry, making it a key area of focus. Ouibida praised Redington’s outstanding reputation for delivering excellent value to customers and stressed the importance of this partnership in meeting the rising demand from Indian consumers and digital content creators.
Raghu Ram, the Senior Vice President of the Endpoint Solutions Group at Redington Limited, highlighted the flourishing creator economy in India. The increasing presence of content creators and their varied requirements has resulted in a rising demand for advanced memory and storage solutions. Redington is thrilled to collaborate closely to ensure that their products are easily accessible to meet these evolving needs.
Shabu Sultan, the Country General Manager for Lexar in India, emphasized the alignment between Redington’s expertise and reputation and Lexar’s commitment to providing top-quality products and services. He expressed the significance of building strong partnerships and creating mutually advantageous opportunities. Through this collaboration, Lexar aims to leverage Redington’s extensive network, market knowledge, and reliable distribution capabilities to strengthen its brand presence in India.
Lexar’s product lineup has a proven track record of helping content creators efficiently capture and store data. Their products offer lightning-fast transfer speeds, which are crucial for speeding up workflows in photography, videography, and gaming. Lexar rigorously tests their memory solutions with over 1,100 digital devices at their Quality Labs to ensure excellent performance, quality, compatibility, and reliability. These factors make Lexar one of the most trustworthy brands in the memory and storage solutions industry.
The partnership between Lexar and Redington in the Indian tech industry is a significant development that aims to provide high-quality memory and storage solutions to a wide range of consumers and professionals. This collaboration demonstrates their commitment to delivering value and achieving ambitious market share goals. As India’s tech industry continues to expand, partnerships like this showcase the potential for innovation in the region. With Lexar’s strong reputation for excellence and Redington’s expertise in distribution, this partnership promises enhanced tech experiences for everyone involved.