Lexar Celebrates 30 Years With Argentina Football Partnership

Lexar is marking its 30th anniversary at CES 2026 with an exciting announcement that bridges technology and sports. The storage solutions pioneer has partnered with the Argentina National Football Team while unveiling its AI Storage Core vision for next-generation devices.

30 Years of Storage Innovation

Since 1996, Lexar has evolved from a pioneer in memory card standards into a global brand shaping the workflows of creators, gamers, professionals, and next-generation smart devices. The company now serves over 100 million users across 70+ countries through more than 100,000 sales channels.

Argentina Partnership Details

This collaboration unites Argentina’s champion football legacy with Lexar’s three-decade commitment to reliable storage, helping fans preserve their most memorable moments.

New Products at CES 2026

Lexar showcased several cutting-edge products at its booth:

Professional SILVER PLUS microSDXC: The world’s fastest 2TB UHS-I microSD card, offering up to 255MB/s read and 180MB/s write with 4K60P video recording, perfect for action cameras and drones.

Air Portable SSD: Weighing just 0.6 oz, this ultra-lightweight storage features automatic backup through the Lexar App for mobile creators.

PLAY X PCIe 4.0 NVMe SSD: Delivering speeds up to 7400MB/s read and 6500MB/s write for gaming and content creation.

The AI Storage Core Vision

As artificial intelligence moves from cloud to edge devices, Lexar introduced its AI Storage Core—a new foundation built on three pillars: performance, reliability, and flexibility. This positions the brand to meet the demands of AI PCs, gaming systems, robotics, and autonomous equipment requiring sustained high-performance storage.

For more tech updates, check out TechnoSports coverage of the latest innovations.

Visit Lexar at CES 2026 (Booth #20234) to explore the complete lineup, or learn more at lexar.com.

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