The flagship battle royale mobile shooting game— Battlegrounds Mobile India (BGMI) by Krafton, announced the ‘DoomTroopers’ campaign with the theme of brotherhood and togetherness among gamers across the nation united for Diwali.
An initiative of named Films Rajendraa, ‘DoomTroopers’ is the story mode for a squad and reflects on friendship among many BGMI players. Coming in at over 24 minutes, the campaign is easily one of the longest-form pieces of content we have seen from Indian advertising, and it revolves around themes like resilience, friendship, and empathy.
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‘DoomTroopers’ Campaign by Krafton India
This story revolves around an ensemble cast of young gamers spanning various parts of India who unite to create a BGMI squad, christened ‘DoomTroopers’. A casual late-night game becomes the first step into a friendship that grows beyond just screens and headsets. When one member suddenly misses their regular gaming session, the others become worried and embark on a mission to find him. Meeting face-to-face for the first time, they bond over their shared challenges during their quest.
Srinjoy Das, Associate Director and Lead – Marketing at Krafton India, expressed, “We frequently receive inquiries about what makes BGMI so beloved across the nation. Through this film, we aimed to showcase the sense of belonging within your squad. We held a live screening with a popular BGMI YouTuber, and the heartfelt comments we received were truly touching. Wishing everyone a very Happy Diwali from all of us at KRAFTON, we hope our fans watch it and reflect on their own first meetings with their squads.”
At a time when we celebrate bonds, family, and togetherness during the festive season of Diwali; this campaign showcases real-life stories from players whose in-game friendships translated into meaningful relationships and an immense feeling of belongingness and support enabling them to make valuable contributions.
BGMI continues to reinforce the emotional connections formed by players and highlights a common same mindset that even though victory is paramount in competitions, winning hearts will always be a bigger achievement. It also runs a contest in the campaign where one lucky Winner will get to meet their real-life squads. Players simply need to watch the video and submit a comment sharing their most emotional squad story, with entries now open. BGMI will cover the travel expenses of four winning squads from around India.
FAQs
What is the ‘DoomTroopers’ campaign?
The ‘DoomTroopers’ campaign by Krafton India for BGMI showcases the friendships and camaraderie among gamers during Diwali, featuring a story about a squad of players who bond over their gaming experiences.
How can players participate in the contest?
Players can join the contest by watching the campaign video and sharing their heartwarming squad stories in the comments. Winning squads will receive an all-expenses-paid trip sponsored by BGMI.
