In an outstanding display of creativity and innovation, KRAFTON India, the powerhouse behind the immensely popular BATTLEGROUNDS MOBILE INDIA (BGMI), has catapulted itself into the limelight at the 2024 Kyoorius Creative Awards. Achieving a remarkable 25 shortlists, KRAFTON India not only celebrates a significant milestone but also establishes a new benchmark for excellence in advertising and community engagement within the gaming industry.
The Kyoorius Creative Awards, revered as one of the most prestigious recognitions in the Indian advertising, marketing, and communications sectors, has witnessed KRAFTON India’s groundbreaking endeavors in interactive campaigns that have captivated the community and pushed the boundaries of conventional advertising.
A Year of Unprecedented Innovation
Over the past year, KRAFTON’s internal marketing team, along with its agency partners, has embarked on a mission to create interactive, engaging, and community-centric experiences. These efforts have not gone unnoticed, with their campaigns receiving widespread acclaim and fostering a deep connection between the BGMI brand and its enthusiastic player base.
Among the various campaigns, “BGMI Ki Boli” stands out for its unique approach to celebrating the game’s community and the distinctive language used by players. This campaign transcends traditional advertising, transforming into an immersive community experience through the “BGMI Ki Boli Challenge,” which encouraged players to engage deeply with the brand by uncovering hidden clues and participating in the campaign.
KRAFTON India Celebrates the BGMI Community
Other notable campaigns such as “Easter Egg”, “Don’t Care to Share,” “Wear Your Cred,” “Jiggle Wiggle,” and “India Ki Heartbeat” have also been shortlisted, each uniquely acknowledging the diverse demographics of BGMI players and their passion for the game. These campaigns underscore KRAFTON’s commitment to recognizing and celebrating its community’s vibrancy and dedication.
Srinjoy Das, Associate Director of Marketing at KRAFTON India, expressed immense pride in the company’s achievements at the awards. He remarked, “This milestone is a testament to our team’s hard work and our creative agencies’ ability to deliver bold and unique campaigns that resonate with our passionate fan base. We are incredibly grateful for the phenomenal response from our fans to all our 2023 campaigns and are excited to bring even more unforgettable moments to them in 2024.”
Leading with Creativity and Responsibility
KRAFTON India’s success extends beyond the Kyoorius Creative Awards, with the “Game Responsibly” campaign for BGMI earning a Bronze Lion at the Cannes Lions Awards 2022. This accolade further cements KRAFTON’s status as a leader in creativity and community engagement, setting the stage for future triumphs in the world of gaming marketing.
As KRAFTON India continues to lead with innovation, the gaming community can eagerly anticipate more captivating and groundbreaking campaigns that not only entertain but also foster a stronger bond among players and the brand.
