“AI-first” gaming giant Krafton just shattered records with $2.05 billion in revenue for 2025, marking its strongest year since founding. The PUBG publisher announced the milestone alongside ambitious AI initiatives that could reshape how we play games.
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Krafton Revenue Breakdown 2025
| Platform | Revenue | Year-Over-Year Growth |
|---|---|---|
| Mobile | $1.1 billion | Leading segment |
| PC | $751 million | 16% increase |
| Console | $29 million | Steady growth |
| Total | $2.05 billion | 23% increase |
The PUBG franchise dominated across all platforms, achieving its highest PC revenue ever and driving double-digit growth company-wide.
New Games Break Million-Copy Milestones
Beyond PUBG, Krafton’s 2025 newcomers proved the company can launch hits beyond battle royale:
inZOI – The life simulation game broke one million sales in just seven days, validating Krafton’s expansion into new genres.
Mimesis – This co-op survival title surpassed the million-copy mark within 50 days of early access, showing strong organic growth.
AI-First Strategy: Gaming’s Next Frontier
Krafton isn’t just chasing revenue—it’s building the future. The company invested $68 million in a proprietary GPU cluster and partnered with SK Telecom to develop a five-billion-parameter AI foundation model.
PUBG Ally launches in first half of 2026 as the franchise’s first Co-Playable Character (CPC), offering AI companions with strategic gameplay capabilities in Arcade Mode. This isn’t scripted NPC behavior—it’s advanced AI that adapts to player tactics. Learn more about gaming AI.
What’s Next: PUBG: Black Budget & Beyond
The upcoming extraction shooter PUBG: Black Budget aims to diversify the franchise while Krafton develops 15 new IP projects. The company targets $4.8 billion annual revenue by 2030, fueled by AI integration and franchise expansion.
Krafton also announced a $686 million shareholder return program through 2028, including its first-ever cash dividends—a sign of confidence in sustained growth.
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FAQs
Will AI replace human players in PUBG?
No, PUBG Ally enhances gameplay as a strategic companion, not a replacement for real players.
When does PUBG: Black Budget release?
Krafton expects the extraction shooter to launch in 2026, driving further franchise growth.
