KRAFTON Gears Up for Growth: Embracing Creativity and Scaling New Heights

Calling all gamers and tech enthusiasts! KRAFTON, the gaming giant behind PUBG: BATTLEGROUNDS, just unveiled its ambitious plans for 2024, and it’s a roadmap brimming with creativity and expansion. Buckle up, because this is a year where KRAFTON is ready to “Scale-up the Creative” and take the gaming world by storm.

KRAFTON Scaling up with the Launch of Dark and Darker Mobile and inZOI in 2024

From Hidden Gems to Global Domination:

KRAFTON’s mission is clear: discover and nurture the best creative minds in the industry, transforming them into global publishing powerhouses. This means diving deeper than ever before, venturing beyond established franchises like PUBG to unearth fresh and exciting gaming experiences.

A Pipeline of Excitement:

Get ready for a nonstop barrage of new titles! Over 20 pipelines are in the works, including Dark and Darker Mobile, inZOI, Dinkum Mobile, Project Black Budget, and even the next installment in the beloved Subnautica series. 2024 will see at least two of these gems, Dark and Darker Mobile and inZOI, hitting the shelves, ready to captivate players worldwide.

Empowering Creativity, Unleashing Potential:

But KRAFTON isn’t just about pumping out games; it’s about fostering an environment where creativity can truly flourish. This means empowering all team members to contribute not just to publishing, but to the entire life cycle of a game, from discovery and production to commercialization. Imagine a world where innovative ideas can leap from mind to market in a blink!

PUBG: BATTLEGROUNDS Takes Center Stage:

The iconic PUBG: BATTLEGROUNDS isn’t going anywhere! KRAFTON is doubling down on this powerhouse IP, aiming to franchise it and build a robust platform ecosystem that will give the competition a run for their money. Expect exciting expansions, collaborations with internal and external studios, and a long-term brand strategy that will keep PUBG at the forefront of the gaming landscape.

India: A Land of Opportunity:

KRAFTON recognizes the immense potential of the Indian market, and they’re not holding back. Their commitment includes securing the top spot for BGMI, expanding their publishing and esports activities, and investing in local talent. Get ready, India, KRAFTON is coming in hot!

Deep Learning: The Future is Now:

KRAFTON isn’t afraid to embrace cutting-edge technology. They see deep learning as a game-changer and are actively incorporating it into their development process. This means not only streamlined production but also the potential for groundbreaking, user-centric experiences that push the boundaries of what gaming can be.

The Year of Ignition:

2024 is a pivotal year for KRAFTON. It’s the year their “Scale-up the Creative” strategy starts bearing fruit, the year they unleash a wave of new gaming experiences, and the year they solidify their position as a global leader in the industry. So, grab your controllers, and gamers, and get ready to witness KRAFTON take the gaming world by storm!