Get ready to witness a merchant like no other! Kim Se-jeong is taking the K-drama world by storm in MBC’s “Moon River”, premiering November 7, 2025, where she plays Park Dal I—a traveling merchant with memory loss and sales skills that could make anyone reach for their wallet.
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“Moon River” Complete Overview
| Detail | Information |
|---|---|
| Lead Stars | Kim Se-jeong, Kang Tae-oh |
| Genre | Fantasy, Romance, Historical |
| Premiere Date | November 7, 2025 |
| Network | MBC |
| Airtime | Fridays & Saturdays, 9:50 PM KST |
| Where to Watch | Viki |
The Unconventional Merchant Who Breaks All the Rules
Park Dal I isn’t your typical merchant—she skips the crowded marketplace and boldly knocks on the doors of the wealthiest estates instead. Armed with a Chungcheong Province dialect and an infectious personality, she carries bundles nearly her own size while charming even the stingiest customers.
What sets Dal I apart? Her genius push-and-pull sales tactics and perfectly timed persuasion techniques that make customers feel like they’re getting the deal of a lifetime. In newly released stills, we see her pressing her ear against a large jar alongside a curious noblewoman—a glimpse into her creative, mystery-driven sales approach that keeps buyers hooked.
Body-Swap Romance with a Twist
The drama follows Crown Prince Lee Gang, who has lost his smile, and Park Dal I, who has lost her memory—until their souls mysteriously swap bodies. This fantasy element creates hilarious and heartwarming moments as they navigate each other’s worlds while keeping their secret hidden.
If you loved Kim Se-jeong in “Business Proposal” or “The Uncanny Counter”, “Moon River” promises to showcase her versatility in a historical setting with sharp comedy and emotional depth.
Why “Moon River” Is a Must-Watch
From her mischievous smiles to her bold business moves, Kim Se-jeong’s portrayal of a memory-less merchant with unstoppable charisma is already generating buzz. Her character combines wit, confidence, and irresistible charm to stand out as a truly unique merchant in Joseon-era Korea.
Catch the premiere tonight and discover the sales secrets that make Park Dal I unforgettable!
FAQs
What makes Park Dal I’s sales approach different from other merchants?
Unlike traditional merchants who rely on fancy words and marketplace stalls, Dal I uses bold tactics—approaching wealthy households directly, creating intrigue with mystery-driven demonstrations, and employing clever psychological push-and-pull techniques that make customers eager to buy.
Where can international viewers watch “Moon River”?
“Moon River” is available on Rakuten Viki with English subtitles for viewers in the US, Latin America, Europe, and other regions. Episodes air every Friday and Saturday at 9:50 PM KST starting November 7, 2025.
