Kim Bum is shattering expectations in Sold Out on You! As the suave chaebol Seo Eric, he’s trading intense drama for high-stakes, flirtatious rom-com energy.

Clad in sharp suits with iconic "mocha gold" hair, he’s ready to ignite a legendary love triangle. Mark your calendars for April 22, 2026—the ultimate K-drama showdown begins on SBS.

Don't blink!

Don't blink!