K-drama royalty Kim Bum is back! On April 22, 2026, he stars as Seo Eric in Sold Out on You.

Playing a high-stakes skincare executive, Kim delivers the ultimate romantic duality: boardroom coldness meets pure, puppy-eyed devotion. From France to Korea, he’s chasing love with calculated charm.

Get ready for the year’s most anticipated, stylish, and chaotic romantic comedy.