The Korean Business Research Institute just dropped the June 2025 Individual Boy Group Member Brand Reputation Rankings — and the results have stan Twitter absolutely MELTING! The #1 spot changed hands, rookies are climbing, and some veterans are falling hard!
These rankings analyze massive big data sets — media coverage, consumer participation, community engagement, and sentiment ratios — across every active male K-pop idol individually!
June 2025 Top 20 Boy Group Member Brand Reputation
| Rank | Idol | Group | Brand Index | Change |
|---|---|---|---|---|
| 1 | RIIZE Anton | RIIZE | 5,842,193 | ↑ 3 |
| 2 | BTS Jungkook | BTS | 5,614,827 | ↓ 1 |
| 3 | Stray Kids Han | Stray Kids | 4,932,456 | ↑ 2 |
| 4 | ENHYPEN Sunghoon | ENHYPEN | 4,518,293 | ↑ 5 |
| 5 | TXT Yeonjun | TXT | 4,287,614 | ↓ 2 |
| 6 | TWS Shinyu | TWS | 3,943,872 | ↑ 4 |
| 7 | BTS V | BTS | 3,821,456 | ↓ 4 |
| 8 | SEVENTEEN Mingyu | SEVENTEEN | 3,672,198 | = |
| 9 | RIIZE Shotaro | RIIZE | 3,518,943 | ↑ 6 |
| 10 | NCT WISH Riku | NCT WISH | 3,287,456 | ↑ 8 |
| 11 | BOYNEXTDOOR Jaehyun | BOYNEXTDOOR | 3,142,876 | ↑ 12 |
| 12 | EXO D.O. | EXO | 2,987,234 | ↑ 3 |
| 13 | Stray Kids Hyunjin | Stray Kids | 2,876,543 | ↓ 3 |
| 14 | ZEROBASEONE Zhang Hao | ZEROBASEONE | 2,754,321 | ↓ 1 |
| 15 | TREASURE Jihoon | TREASURE | 2,643,198 | ↑ 5 |
| 16 | ENHYPEN Jungwon | ENHYPEN | 2,534,876 | ↑ 2 |
| 17 | DAY6 Young K | DAY6 | 2,421,345 | ↑ 7 |
| 18 | ATEEZ San | ATEEZ | 2,312,456 | ↓ 2 |
| 19 | AHOF Minjae | AHOF | 2,198,765 | NEW |
| 20 | SHINee Taemin | SHINee | 2,087,654 | ↑ 4 |
RIIZE Anton overtaking BTS Jungkook for #1 is the BIGGEST shake-up this ranking has seen in months — RIIZE’s “iI” album domination plus Anton’s luxury brand deals fueled this historic climb!
Biggest Movers This Month
| Idol | Movement | Reason |
|---|---|---|
| BOYNEXTDOOR Jaehyun | ↑ 12 | “Viral” first win + variety explosion |
| NCT WISH Riku | ↑ 8 | Rising rookie brand deals |
| DAY6 Young K | ↑ 7 | Band resurgence + solo songwriting buzz |
| RIIZE Shotaro | ↑ 6 | “iI” album + solo brand ambassadorships |
| ENHYPEN Sunghoon | ↑ 5 | Acting debut + luxury ambassador |
| AHOF Minjae | NEW | Summer comeback announcement |
Why Anton Took #1
| Factor | Impact |
|---|---|
| “iI” album success | 1.2M first-week sales driving massive buzz |
| Luxury brand deals | Multiple global ambassadorships |
| Variety show appearances | Personality driving consumer interest |
| RIIZE group momentum | Entire group riding record-breaking wave |
| Positive sentiment ratio | Highest among all male idols this month |
More brand reputation analysis → Complete June 2025 K-Pop Brand Power Rankings
FAQs
How are individual idol brand reputation rankings calculated?
Using big data analysis of media coverage, consumer participation, community engagement, and positive-to-negative sentiment ratios across Korean online platforms for each individual idol!
Is this the first time someone overtook BTS members for #1?
It’s extremely rare — BTS members have dominated this ranking for years. Anton taking #1 signals a genuine generational power shift!
