The Korean Business Research Institute has spoken: BTS’s Jimin remains the undisputed king of K-pop, topping August’s brand rankings with a massive 3.9M index. While BTS claims four spots in the top ten, the real disruptor is ATEEZ’s San.

With a staggering 74.4% surge, San crushed expectations to snatch third place. The idol landscape is evolving—who will challenge the BTS dynasty next?

With a staggering 74.4% surge, San crushed expectations to snatch third place. The idol landscape is evolving—who will challenge the BTS dynasty next?