Vivo’s sub-brand iQOO has established its presence in the online smartphone market within a short time of its debut in India with the previous generation iQOO 3 smartphone in 2020. The brand has a reputation for selling good quality devices at decent prices and sells directly in the region through Amazon India and its official website. But recently iQOO to make an entry into India’s offline retail market as early as next month.
Table of Contents
iQOO Set to Enter India’s Offline Market with Vivo-Exclusive Stores, iQOO 13 Launch Expected
With this change, iQOO will get in touch with a larger consumer base who may feel it more convenient to step into experiences for smartphones. This could be a very important move for iQOO in terms of providing an option for the customers to go into the store, check out the devices, and then make a purchase. In the past, iQOO was an online-only foray making it easier for the company to hit the multi-faceted, tech-savvy customer segment.
However, this method made it harder for it to penetrate the offline segment, which consists of shoppers who appreciate the physical aspect of inspecting a product before purchase. As per Gadgets360, iQOO is aiming to expand its reach to the offline market via Vivo-exclusive stores and several retail channels across India. This will help enable a bridge between the online and offline shopping experiences for customers, providing an opportunity to get hands-on with iQOO’s devices.
The final announcement date for this offline expansion will be during the launch event of iQOO 13 on 3rd December 2023 in India. This major brand model is most likely to be the iQOO 13, which would be a major spectacle of brand innovation and technology. It would give offline shoppers the best first-hand exposure to the numerous experiences that the brand brings to the table. The Indian variant of the iQOO 13 will also feature the Funtouch OS, have a 6,000mAh battery, and be available in two colors, which are the Legend and Nardo Grey.
Entering into the offline market is Iqoo’s first step in increasing brand awareness and ensuring they target a larger market that is considered loyal to several established offline players such as Samsung, Xiaomi, and Oppo. Therefore, it is a fundamental part of their growth process that will ultimately shape their reality in the Indian smartphone market.
FAQs
When will iQOO begin selling in offline stores in India?
iQOO is expected to enter the offline market on December 3, 2023, alongside the iQOO 13 launch event.
Where will iQOO devices be available in India?
iQOO phones will be available in Vivo-exclusive stores and other retail outlets across India.
