IPL 2020 has been a historic season so far. Nail-bitting thrillers, super overs, injuries, controversies, records, etc., you name it! It has been everything the fans needed during these tough times caused by the pandemic.
Obviously, the matches are carried out in empty stadiums. The teams won’t have the support of their 12th man, which is the crowd! One may think that it can have an impact on the business aspect of the sport. However, exactly the opposite of that has happened. Due to the pandemic situation and almost every entertainment source being on hold, more people are tuning in to their TV sets or online platforms. The IPL 2020 is thus set to break all the viewership records.
The viewership numbers increased by 30%
It has been reported that IPL 2020 has recorded a jump of 30% in viewership numbers compared to last season. IPL 2020 has registered 7.3 billion viewing minutes per match (up to 32 matches) compared to the IPL 2019 count of 5.6 billion (35 matches).
According to the Broadcast Audience Research Council (BARC), the viewership minutes for the ongoing season stand at 233.9 billion. IPL has also witnessed a 15% hike in average time spent per match as compared to the last season.
Star Sports 1 Hindi continues to be the number 1 channel!
The BARC India has released the ratings for week 41 of the IPL. The numbers are obviously through the roof.
Star Sports 1 Hindi has again become the number 1 channel across all genres. This includes literally every genre like entertainment, news, etc. The channel had 1,302,024 (Weekly impressions in 1000’s). Other Star channels Star Utsav and Star Plus are at number 2 and number 3 respectively as well.
1) Star Sports 1 Hindi – 1,302,024 (Weekly impressions in 1000’s)
2) Star Utsav – 1,273,334
3) Star Plus – 921,822
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