IOA makes Liberty Shoes as the Formal Shoe partner for Asian Games

India’s Olympic Association has officially announced that Liberty Shoes will be the designated partner for providing formal shoes to the Indian contingent participating in the 2022 Asian Games, to be hosted in Hangzhou, China starting from September 23rd.

IOA announces Liberty Shoes as Formal Shoe partner for Asian Games

“We are delighted to announce that Liberty Shoes has been chosen as the official partner for providing formal shoes to the Indian contingent at the Asian Games,” stated Dr. PT Usha, President of the Indian Olympic Association (IOA). She expressed her appreciation for Liberty Shoes and emphasized that their offerings will add elegance to the ceremonial attire created for the Indian team during the opening and closing ceremonies.

Dr. Usha expressed optimism about the Indian team’s participation in the Asian Games held in Hangzhou. She believes that they will achieve significant success, including winning medals and delivering world-class performances. Dr. Usha acknowledged the collective efforts of the IOA, Ministry of Youth Affairs and Sports, National Sports Federations, and Sports Authority of India in ensuring that athletes are well-prepared for the Games.

Liberty Shoes spokespersons Mr Shammi Bansal and Mr Ayush Bansal said it is an honour to be associated with the Indian team for the Asian Games. “We could not have found a greater opportunity to showcase our brand before the world than the ceremonies in the Asian Games in Hangzhou. We are delighted that IOA has chosen Liberty Shoes as its partner ahead of the continental sporting showpiece,” Mr. Shammi Bansal said.

The Indian Olympic Association (IOA) serves as the primary organization responsible for selecting and sending teams to participate in events such as the Olympics and Asian Games, along with other significant international competitions. With a focus on promoting the ideals and values of the Olympic movement within India, the IOA is dedicated to providing optimal facilities, training opportunities, and support to athletes.