In a groundbreaking collaboration, NRG, a leader in gaming and entertainment, and Intel, a pioneer in computing innovation, have joined forces to redefine the gaming landscape.
This dynamic partnership is set to showcase Intel’s next-gen Intel® Core™ Ultra desktop processors, bringing cutting-edge technology to gamers around the world. The collaboration kicks off with a highly anticipated event, the Intel x NRG Night Market, held in the heart of Downtown Los Angeles.
The Intel x NRG Night Market: A Celebration of Gaming and Culture
The Intel x NRG Night Market promises to be an immersive experience that blends the excitement of gaming with the vibrant energy of Asian-inspired night markets. Held at the Spectrum NRG Castle, a sprawling 18,000 sq. ft. Fantasy Factory, this event is a must-visit for gaming enthusiasts and entertainment lovers alike. The Night Market will feature local vendors, delicious food, themed drinks, and a VALORANT-inspired artist alley, creating a bustling hub of gaming culture.
Epic Showdowns and Gaming Zones
Headlining the event is the NRG VALORANT Clout Clash, where VALORANT legends s0m and FNS will lead hand-picked teams of pro players and influencers in a showdown powered by Intel® Core™ Ultra 285K desktop processors. This intense competition will take place on custom-built CyberPowerPC rigs, giving fans a thrilling experience both in-person and online.
In addition to the Clout Clash, attendees can explore various interactive gaming zones:
- Intel Laptop Lounge: Gamers can test elite mobile gaming on laptops powered by Intel® Core™ mobile processors.
- Streamer Zone: Showcasing how Intel® Core™ Ultra desktop processors enhance gaming, streaming, and content creation.
- iBUYPOWER 1v1 Octagon: Fans face off against NRG VALORANT pros in a competitive duel.
- MSI Showcase: Explore the latest PC components while taking on a precision Aimlabs challenge.
- Team Deathmatch Area: Experience fast-paced VALORANT action, powered by NZXT and Thermaltake systems.
- Newegg Showcase: PC enthusiasts can test their skills in a speed-building competition.
Intel Live! Community Show and Full Squad Gaming Stunts
The event also brings the popular Intel Live! community show to life, with in-person tech commentary and entertainment. To further amplify the buzz, Full Squad Gaming will produce a series of viral stunts and challenges, showcasing the power of Intel’s new processors to their massive online audience, which has garnered over a billion views in 2024 alone.
A Partnership Built on Passion and Innovation
“This partnership with Intel marks a significant milestone in NRG’s journey,” said Hauk Nelson, Director of Business Development at NRG. “By merging Intel’s cutting-edge technology with our expertise in creating engaging content and experiences, we’re not just launching a product—we’re celebrating the passion and creativity of the global gaming community.”
Asma Aziz, Director of Americas Marketing at Intel, echoed the sentiment: “Collaborating with NRG allows us to connect with gamers in new and exciting ways. Our goal is to deliver outstanding gaming performance with our Intel® Core™ Ultra desktop processors, and the Intel x NRG Night Market embodies our commitment to making the PC the best platform for gaming while fostering the vibrant culture that defines this industry.”
The Future of Gaming with Intel and NRG
The Intel x NRG partnership is poised to create unforgettable experiences for gamers worldwide, blending technology, entertainment, and community. As Intel continues to lead in gaming technology, this collaboration with NRG cements its position at the forefront of innovation, offering gamers unmatched performance and immersive experiences.
Stay tuned for more updates from the Intel x NRG Night Market, and don’t miss out on this epic celebration of gaming culture!
