IndianOil Ultimate Table Tennis (UTT), India’s premier table tennis league, has forged an exciting partnership with Mera Hoardings for the innovative ‘Time To Turn The Tables Around’ outdoor campaign. As the league gears up for its highly anticipated fifth season, the campaign aims to captivate audiences with its striking imagery and compelling message.
IndianOil Ultimate Table Tennis challenges the status quo with bold ‘Time To Turn The Tables Around’ OOH campaign
Transformative Outdoor Campaign
The ‘Time To Turn The Tables Around’ campaign features eye-catching inverted hoardings showcasing table tennis stars like Achanta Sharath Kamal, Manika Batra, Harmeet Desai, Sathiyan Gnanasekaran, and Manav Thakkar. These displays spread across Chennai, depict the athletes upside-down against the city skyline, symbolizing a shift in perception from a cricket-centric nation to one that celebrates a diverse sporting ecosystem. The campaign underscores table tennis’ growing momentum in India, adding a new dimension to national pride.
Celebrating India’s Table Tennis Icons
“Our players are making their mark at the Paris Olympics, garnering much-deserved spotlight for the sport with Manika Batra and Sreeja raising their game. To complement their efforts, our OOH campaign aims to package the sport innovatively at the right time to reach a larger audience,” said UTT promoters Vita Dani and Niraj Bajaj. This inventive ‘inverted’ campaign highlights UTT’s transformative impact over the past five years, promoting table tennis’ journey from a niche sport to a significant discipline in India’s sporting landscape.
Expanding Global Reach
Extending their commitment to promoting Indian table tennis, UTT recently caught the attention of the global audience with the help of Mera Hoardings when the league’s promotion was featured on the iconic Times Square billboard in New York. This international exposure further solidifies UTT’s position as a leading force in table tennis promotion.
The Biggest Edition Yet
IndianOil UTT 2024 is set to be the league’s most significant edition since its inception in 2017. For the first time, eight teams will compete for the crown, with new entrants Ahmedabad SG Pipers and Jaipur Patriots joining PBG Bengaluru Smashers, Chennai Lions, Dabang Delhi TTC, Goa Challengers, U Mumba TT, and Puneri Paltan Table Tennis. The league, promoted by Niraj Bajaj and Vita Dani under the auspices of the Table Tennis Federation of India, continues to elevate the sport’s profile in the country.
Impressive Engagement and Viewership
The league’s last season garnered an astounding 55.2 million views and reached 62.1 million across digital platforms. Fan engagement was equally remarkable, with 1.2 million interactions throughout the event. The total media sponsorship value soared to 55.8 crore (US$6.7 million), underscoring the sport’s growing prominence. Viewership was robust, with 195 million minutes watched in just 18 days. The live broadcasts attracted six million viewers, while an additional nine million tuned in through non-live content, reflecting the widespread and enduring interest in table tennis.
Anticipated High-Voltage Action
This dynamic and innovative month-long campaign coincides with the much-anticipated fifth edition of the league, set to witness high-voltage action from star Indian paddlers like Manika Batra, Sharath Kamal, Sreeja Akula, and Sathiyan Gnanasekaran. They will be joined by some of the world’s top players, including World No. 13 Bernadette Szocs and Nigerian legend Quadri Aruna.
With the ‘Time To Turn The Tables Around’ campaign, IndianOil Ultimate Table Tennis and Mera Hoardings are set to deliver an unforgettable season, celebrating the sport and its athletes while inspiring a new generation of table tennis fans.
