The India smartphone market ended 2022 with 144 million units shipped, down 10% year on year. According to the most recent International Data Corporation (IDC) report, shipments fell to 30 million units in the fourth quarter of 2022 (4Q22), a 27% decrease from the same quarter last year.
Xiaomi, Samsung, and Vivo led the smartphone market in CY2022, with 30.3 million, 26.1 million, and 22.9 million units, for market shares of 21%, 18.1%, and 15.9%, respectively. Throughout the year, all smartphone manufacturers lost market share. Despite being the top brand, Xiaomi’s share fell the most, by 25% year on year, followed by Realme (16.5%) and Vivo (6.7%), according to IDC data. According to IDC, Xiaomi, Samsung, and Vivo led the market in terms of shipments in the December quarter.
According to separate reports from Counterpoint and Canalys, Samsung was the top smartphone brand in the quarter, with Xiaomi coming in third.
Despite the improved supply chain situation, the research firm attributed the drop in shipments to dwindling consumer demand due to high inflation.
According to IDC, 50 million 5G smartphones were shipped during the year, with an average selling price (ASP) of $395 (Rs 32,594) in 2022, down from $431 (Rs 35,500) in 2021. With more affordable 5G launches expected in 2023, 5G devices will account for approximately 60% of shipments in 2023.
In 2022, the ASP (average selling price) reached a new high of $224 (Rs 18,480), up 18% year on year. The $300-500 and $500+ mid-premium and premium price segments grew 20% and 55%, respectively, while the sub-$300 segment declined by 15%. Apple maintained its lead in the $500+ premium segment with a 60% share (iPhone 13 is the third most shipped device in 2022), followed by Samsung with a 21% share.
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