India isn’t just adopting technology — it’s leading the world in believing in it. A new report from Assurant reveals that Indian consumers are among the most tech-optimistic and AI-trusting populations globally, setting the stage for a major shift in how brands deliver digital experiences across the country.
Table of Contents
India Tops Global Charts in Tech Optimism: Overview
| Metric | India’s Score |
|---|---|
| Technology Sentiment Index (TSI) | 74 (above global average) |
| Consumers saying tech improved their lives | 94% |
| Consumers who trust AI | 85% |
| Consumers favoring customizable protection plans | 97% |
| Report Source | Assurant 2026 Global Connected Consumer Trends Report |
A nation confident in its connected future
According to Assurant’s 2026 Global Connected Consumer Trends Report, India scored a Technology Sentiment Index of 74, placing it well ahead of the global average and marking it as one of the most innovation-forward markets in the world. The data reflects a population that isn’t just using technology but actively trusts it to make daily life better.
AI trust is driving real adoption
With 85% of Indian consumers expressing confidence in artificial intelligence, the appetite for AI-enabled devices and services is accelerating fast. This isn’t passive interest either, consumers are showing genuine enthusiasm for how AI can enhance productivity, communication, and everyday convenience, pushing brands to integrate smarter, more intuitive features into their products.
Rising expectations, rising stakes
As smartphones, computers, and connected devices become woven into nearly every part of daily life, from work to entertainment to financial transactions, even small disruptions like connectivity issues or storage limits can throw off a user’s entire day. This growing dependency means reliability and accessible support aren’t optional anymore; they’re baseline expectations.
Federico Bunge, Assurant’s President of International, noted that connected technology is becoming increasingly central to daily life worldwide, but what truly matters now is how seamlessly these experiences adapt to individual needs, balancing innovation with simplicity and trust. He pointed out that India is moving through this shift with particular speed, driven by consumers who are both highly optimistic and digitally fluent.
Protection plans are now a purchase driver, not an afterthought
One of the report’s most striking findings is that 97% of Indian consumers say customizable protection plans make them more likely to purchase a device and enroll in coverage. This signals a major shift: protection isn’t just a value-add anymore, it’s actively influencing buying decisions and shaping how much consumers trust a brand overall.
How brands are responding
Assurant is helping partners in India build these seamless, end-to-end protection ecosystems by combining flexible plans, AI-driven support, and multi-channel service options across the entire customer journey, from onboarding through claims and troubleshooting. The goal is reducing friction at every touchpoint while opening new revenue streams for brands.
Indian consumers are also remarkably self-sufficient
Beyond trusting AI, Indian users are actively resourceful when problems arise, frequently turning to online tutorials, AI-powered assistants, and social platforms to resolve issues on their own. This behavior underscores a clear expectation: support needs to be intuitive, fast, and available across multiple channels, not locked behind a single customer service line.
Harini Kannan, Country Director at Assurant India, emphasized that Indian consumers are embracing innovation at scale while still expecting technology to function seamlessly without friction, creating a significant opportunity for brands willing to differentiate through service and protection experiences.
These findings echo a broader global pattern around the rapid mainstream adoption of artificial intelligence, where consumer trust is increasingly becoming the deciding factor in how quickly new technologies get embraced at scale.
As connected technology continues reshaping daily life in India, the message for brands is clear: optimism alone won’t sustain loyalty, seamless execution will. For more updates on technology trends, consumer insights, and digital innovation, check out TechnoSports for ongoing coverage.
Why this matters for brands and consumers
India’s high trust in AI and strong demand for customizable protection signal a market ready for deeper digital integration. Brands that prioritize reliability, personalization, and accessible support stand to win significant consumer loyalty in this fast-evolving landscape.
FAQs
Q1. What is India’s Technology Sentiment Index score in the 2026 report?
India scored 74, well above the global average, reflecting strong confidence in technology.
Q2. How many Indian consumers trust AI according to the report?
85% of Indian consumers said they trust artificial intelligence and its role in shaping the future.
